In case you missed it, smart clothing is expected to be a billion-dollar industry by the year 2020. Even if you are not a clothing manufacturer, there are a lot of ways to get in on the action. Celebrity and sports branding is a lock. Artists should already have designs for the smart wearable wearer ready to go.
Even if you don’t make flexible, waterproof battery technology, someone is going to have to make the safe detergent for washing these computerized garments.
Right now, web designers should be working on designing and marketing the perfect microsite for companies launching these new product lines. Microsites are tailor-made for a new product with focused messaging. It is also a great way to try out new things that are current and trendy, leaving your main website evergreen.
The smart wearable industry is not just an industry of products. It is an industry of art, sales, app development, advertising, etc. It is like every other major industry out there. And it is on the rise right now. So if you are not already ahead of the curve, here are a few of the smart wearables your company should already be working on:
There are many reasons why Google Glass was a miserable failure. If we want to be charitable, we could say that glass was ahead of its time. As the saying goes, One step ahead, and you’re a leader. Two steps ahead, and you’re a martyr. Glass was two steps ahead. And it almost single-handedly killed an industry.
But smart glasses will survive the missteps of Google Glass. Snap: formerly known as SnapChat, also put out a pair of glasses with limited smarts and ambition. The product had a good run of up-front PR and little else. Like Glass, Snap produced the kind of product that fans wore for a few days and abandoned to the junk drawer of ill-conceived gadget purchases. It’s like the Island of Misfit Toys, but for tech geeks.
Still, there is momentum in this space. Microsoft jumped in early with a pair of super expensive AR glasses. Facebook bought Oculus which is the clear leader in VR goggles. Apple is taking its time but is rumored to be working on a product for the 2020 buying season. The race is on for face computing. And your business should be poised to take advantage of it.
Smartwatch has become too narrow a term for the smart wrist-wearable sector. If we are talking pure smartwatches, Apple has single-handedly taken control of the market. Android Wear is all but dead. What’s left is the premium mechanical watch brands offering some products with tacked on electronics to make them a bit smarter.
But there is more to the wrist-wear segment than full-on watches. An even bigger segment of the market is the fitness tracker. While it has some watch features, its primary function is to relay health and fitness data to people wanting to take a more active role in their health.
These devices contain heart monitors, altimeters, motion sensors, step counters, and GPS. The next wave will have blood pressure sensors and glucose meters. Right now, the wrist is all about health. And your company should be a part of the movement.
Right now, there are companies working on soon to be shipping products they call AR audio. Companies are racing to find new ways to make your world come alive through sound. You walk by a building and hear the name of the business. Stand near a painting in a museum and hear an audio description.
Imagine earbuds that were aware of what you are watching, and spoke the subtitles aloud for those who can’t keep up. That’s probably most of us. Already, we are seeing headphones with digital personal assistants built right in. The potential for runner’s headphones that can keep you informed of speed, lapse, and remaining distance independent of phones and apps is staggering.
Smart glasses, smart wrist-wear, and smart headphones are not just the future. All of these categories have products today. These technologies of tomorrow are ready for your input right now. It is a $1B industry in 2020. Remember, that is just the first billion. There is plenty to go around and plenty more where that comes from.