SEO is a crucial component when it comes to getting your website to the top pages of search engines. Without an implementation of a good SEO campaign for your website, you can run into a lot of trouble going forward.
The problem is how do you make a good SEO campaign for your website? Let’s take a look at some key tips and this SEO guide from HigherVisibility about the different elements in achieving this goal.
Understanding Your Website First
Before you can create an SEO campaign, it’s important to completely understand your website first so you can get the targeted results that you’re after.
It’s important to carefully evaluate different areas of your website so you can decide how to start to build your SEO campaign from scratch. Some key components you need to look into include but aren’t limited to:
- Who your targeted visitors are that visit your website
- What your website’s focus niche is
- The overall benefits your website can bring to your visitors
- Any expectations you feel your visitors will have upon arriving at your site
- Any features that will allow your website to meet these expectations
Your SEO campaign relies on attracting targeted visitors who can benefit from your website. If your campaign achieves visitor success but your website doesn’t meet their expectations, then your campaign will be wasting your time and money. Make sure to work on fixing these issues with your website before you run your campaign.
Know Your Keywords and Do a Competitive Analysis
Generally, an SEO campaign relies on a set of keywords which you select. How well you’ve selected these keywords will depend on how effective they are in grabbing the attention of your visitors. When choosing keywords for your campaign, there’s a few things that you need to remember:
- Analyze your competition and see what keywords they’re using to drive the results they’re getting.
- Think like a customer and what types of keywords they’d put into Google to search for a product you’re selling.
- Don’t just rely on generic keywords; work on phrases as well to find a good mix for your needs.
- Utilize keyword tools to help you determine the strength and search power of those keywords.
Choosing the right keywords after compiling your research is important to your overall campaign success. Don’t be afraid to spend some time on keyword selection for the best results.
Perform On-Site SEO Analysis and Correction
While SEO is based on both onsite and offsite strategies, it’s important to work on both. Don’t be afraid to perform an onsite SEO audit of your website with your new keywords to fully optimize your website. Some key areas to look at include but aren’t limited to:
- Optimize Your Post Titles – When creating blog posts, it’s important to integrate your keyword phrase into the title. This helps your blog content to be optimized better in search engines for more and more people to find your site easier.
- Optimize Meta Descriptions – Meta descriptions are the descriptions that you see in search results. These need to include your keywords as well. Don’t forget to check the length of the meta description and keep it under the required word count so it looks more professional and neat.
- Optimize Your Content – All your content on your website needs to be optimized as well. You can do this by incorporating keywords into your homepage, about us page, and other key pages. Also, make sure you have a decent word count for each page – for example, 1000 words for your home page and 500 words for any other pages. Also, make sure the content is of high quality, is unique, and has no spelling mistakes. This will help Google see value in your content and rank your site higher in search engines.
- Update Your Content – Google spiders bots scan and crawl websites regularly. Because of this, it’s important to continually update your website content such as blogs on a regular basis. Releasing new blogs on a weekly basis (but not overdoing it) can help with your SEO efforts.
Decide Which SEO Campaign Will Work for You
You can create a number of campaigns that can help with your SEO. Unfortunately, not all of them will work. When deciding which method is best for your individual needs, you need to (step 1) remember who your target audience is. Some methods to incorporate into your SEO campaign include but aren’t limited to:
- Guest Blogging – Guest blogging can help you to gain quality backlinks to your website when you link to high-authority websites. Guest blogging also gives you the ability to gain referral traffic from influencers in your niche. When guest blogging, it’s important to great quality content that people will want to share. The more natural backlinking you can do over a long period of time, the greater it will help your SEO efforts.
- Social Media Marketing – Social media marketing is ideal for integrating into your SEO campaign and strategy. Social media is powerful, and the more positive presence you gain on social media, the better overall success you can achieve. When utilizing social media to market yourself, don’t forget to always be polite in anything you post, keep your target audience in mind, and always be responsive to your audience.
- Content Marketing – Content marketing involves anything content related. This can mean guest blogging, blog post posting, white papers, case studies, infographics, videos, and more. Creating informative content can go a long way in really boosting your SEO efforts long term and can make your SEO campaign powerful when you decide which type of content marketing solution will target your audience the best.
SEO and building a great campaign for your website aren’t easy. But by taking the time and effort into analyzing your website, target audience, and which type of marketing solution can work to engage your audience, you have a higher chance of success. So are you ready to create your SEO campaign?