According to Google, mobile traffic now makes up 50% of all search traffic, with over 90% of transactions in the USA alone being mobile-driven. Most websites were built to suit desktops, but over a year ago, mobile usage surpassed desktop usage. It’s currently very essential to ensure your website is mobile-friendly to increase your traffic and improve your search engine rankings.
In today’s fast-paced digital era, it’s important to ask yourself: What do my visitors see when they access my website via a tablet or smartphone? Your website should not only look professional, but also look good and compatible across different mobile devices. If your mobile visitors do not have a good experience when they land on your website, you’ll likely lose potential business.
Regularly Perform Mobile Testing
One of the best things you can do for your website is to regularly perform random tests using your personal phone. By doing so, you can identify any errors or shortcomings that visitors are or would experience such as e-commerce platform errors in billing.
You could also ask your employees to do the same or additionally hire a new set of eyes to ascertain the website performance. By doing this, you can get notified when your website is down and thus handle it before the situation gets out of hand.
Adhere To Mobile Optimization Practices
For your website to be ranked as a mobile-friendly website, it needs to meet the following Google’s mobile SERPs:
- Your site should avoid software like Flash – Flash is an obsolete technology that is not loved. As much as you may think you need to use Flash, it is safe not to use it and instead switch to a compatible technology like HTML.
- Use readable fonts – Reading on a small screen is difficult and so adopt fonts that are easy to read without zooming. You can use a font of 14px and test it to ascertain whether to increase or not.
- Coordinated page sizes – Develop content that is visible on the viewscreen such that visitors do not have to scroll horizontally to view the entire information.
Make Your Website Responsive
Ever tried to drag the corner of your internet browser? If not, try it now, and you will notice the window will get smaller. The changes you see are an example of a responsive website layout. Responsive web design includes the same information on any device you view it on with the difference being how the information is arranged and displayed based on the device size.
Majority of mobile-friendly websites are now responsive, and thus they can provide their visitors with the best possible user experience. Also, by adopting a responsive website, you can offer your visitors fast-loading pages and easy navigation while mitigating any risk of losing them to competitors. It is also highly recommended by top search engines like Google.
Embrace Mobile Search Engine Optimization (SEO)
Just because your mobile website meets the Google criteria and is user-friendly doesn’t mean it will get top rankings. You will still need to optimize it to promote it in mobile search and App stores. SEO helps people find your site by boosting its position in search results delivered by search engines like Google.
Consider configuring your website to be compatible with multiple devices so you can make it easier for top search engines like Google to better understand and rank your website. In addition, you can use mobile-focused keyword research that people usually use when looking for a site like yours. Make use of valuable tools like Google Keyword Planner.
Today, having a mobile-friendly website is crucial, and it will continue to be so in future. Make the necessary changes and keep up with the pace and you shall be rewarded with more visitors or a higher ranking on search engines. Don’t see a mobile-friendly website as a challenge but rather as an opportunity for the growth of your business.