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5 Best CRM Software Companies That Dominate in 2024


Running a business means juggling a lot of tasks, and it can get really tiring. I realized it’s time to make things easier and more efficient.

The answer? Using a good CRM (Customer Relationship Management) system. This tool can take care of the repetitive, time-consuming stuff, like keeping track of customer details and sales.


This way, I can focus more on new ideas to grow the business. But the big question is, which CRM should I choose? The best one for me would be easy to use, flexible to fit what my business needs, and able to work well with other tools I use.

With the right CRM, I can do my job better and faster, giving me more time to think about how to make my business even better.

Your Guide to Finding the Perfect CRM

The best CRM for your company is one that aligns with your specific business processes, goals, and the way your team works.

It’s worth taking the time to research and possibly test different options to find the perfect fit.


The CRM should be easy to use and understand. If it’s too complicated, your team might not use it effectively.

Look for a CRM with an intuitive interface, straightforward navigation, and clear features. This ensures that your team can adapt to it quickly without extensive training.

Customization and Scalability

Your CRM should be able to grow with your business. It needs to be customizable to fit your specific needs.

Whether it’s adding new fields, changing workflows, or integrating with other tools, the CRM should be flexible enough to adapt to your business’s changing requirements.

Integration Capabilities

The CRM should seamlessly integrate with other tools and systems your business uses, like email platforms, social media, accounting software, etc.

This integration helps streamline processes and ensures that all your data is synchronized and accessible in one place.

Data Analysis and Reporting Features

A good CRM isn’t just about storing data; it’s also about what you can learn from it. Look for a CRM that offers robust data analysis and reporting tools.

It should be able to provide insights into customer behavior, sales trends, and marketing effectiveness, helping you make informed decisions for your business.


Freshworks CRM is a cloud-based customer relationship management (CRM) solution designed for businesses of all sizes.

It’s part of the Freshworks suite of products, which focuses on providing user-friendly, scalable business software.

Home Page

This CRM integrates various functions, including sales and marketing automation, chat, and telephony, all in one platform.

It’s known for its intuitive interface and AI-driven insights, making it a popular choice among businesses looking to enhance customer engagement and streamline their sales processes.

Five Unique Points of Freshworks CRM

AI-Driven Lead Scoring

Freshworks CRM features an AI-powered system that automatically scores leads based on their engagement and likelihood to convert. This helps sales teams prioritize their efforts on the most promising leads.

AI-Driven Lead Scoring

360-Degree Customer View

The platform provides a comprehensive view of each customer, including their contact details, communication history, social profiles, and interactions with your business. This enables a more personalized and informed approach to customer relationships.

360-Degree Customer View

Sales Automation

Freshworks CRM automates various sales tasks such as follow-ups, emails, and lead assignments. This automation helps reduce manual workloads and improves sales efficiency.

Sales Automation

Advanced Reporting and Analytics

The CRM comes equipped with robust analytics and reporting tools. These tools offer detailed insights into sales performance, customer behavior, and other critical metrics, aiding in strategic decision-making.

Advanced Reporting and Analytics

Omnichannel Communication

It supports omnichannel communication, allowing businesses to interact with customers via email, chat, phone, and social media within the same platform.

This feature ensures seamless communication and better customer experience management.

Omnichannel Communication


The Unique Selling Point (USP) of Freshworks CRM lies in its combination of user-friendliness and advanced AI-driven capabilities.

This CRM stands out for its intuitive interface and ease of use, which makes it accessible for businesses of all sizes, especially those without extensive technical expertise.

At the same time, it incorporates sophisticated AI tools for lead scoring and customer insight, providing valuable data-driven guidance for sales and marketing efforts.

Pricing Plans

Price (Billed Annually)$29/agent/month$69/agent/month$109/agent/month
Price (Billed Monthly)$35/agent/month$83/agent/month$131/agent/month
OmnichannelWeb widget, Messaging channels, EmailIncludes Growth + Bring your own channel (BYOC), Bring your own telephony (BYOT)Includes Pro
Self-ServiceCustomer portal, Knowledge base, ChatbotsIncludes Growth + Multilingual knowledge base, Article versioning, Full portal customization, Community forumsIncludes Pro + Approval workflow, Flexible knowledge base hierarchy


Salesforce is a global leader in CRM solutions, renowned for its comprehensive and flexible platform.

It caters to businesses of all sizes and offers a wide array of functionalities, encompassing sales, customer service, marketing automation, analytics, and application development.

Home Page

Salesforce’s cloud-based architecture enables businesses to manage their customer relationships effectively without the need for extensive IT infrastructure.

Unique Features

Customization and Extensibility

Salesforce’s platform is highly customizable, allowing businesses to tailor their CRM experience. This includes creating custom fields, workflows, and even entirely new applications within the ecosystem.

Salesforce Einstein

This AI-powered feature provides advanced analytics, predictive insights, automated task management, and personalized customer interactions. Einstein can analyze trends and make recommendations, helping businesses to be more proactive.

Salesforce Einstein

AppExchange Ecosystem

Salesforce’s AppExchange is a massive marketplace featuring thousands of third-party applications. These apps can be integrated into Salesforce, extending its capabilities and allowing businesses to add specific functionalities as needed.

AppExchange Ecosystem

Comprehensive Customer View

Salesforce provides a 360-degree view of each customer, integrating data from various touchpoints. This holistic approach offers deeper insights into customer behaviors and preferences, enabling more targeted marketing and sales strategies.

Comprehensive Customer View

Advanced Reporting and Dashboards

The platform offers robust analytics and customizable dashboards, providing real-time data visualization and detailed reports. These tools are crucial for tracking performance metrics and making data-driven decisions.

Advanced Reporting and Dashboards


Salesforce’s scalability and customization make it ideal for both small businesses and large enterprises. Its ability to integrate with a wide range of applications and its extensive functionality set it apart as a versatile CRM solution.

Pricing Plans

Price$25 User/Month$80 User/Month$165 User/Month
Billing FrequencyBilled AnnuallyBilled AnnuallyBilled Annually
DescriptionSimplified Setup & Onboarding; Lead, Account, Contact & Opportunity Management; Email Integration & Automated Activity CaptureForecast Management; Customizable Reports & Dashboards; Quoting & ContractingEverything in Professional plus Advanced Pipeline Management and deal Insights; Territory Management and planning; Workflow and Approvals

Zoho CRM

Zoho CRM is part of the Zoho suite of software solutions, designed with affordability and ease of use in mind. It’s particularly favored by small to medium-sized businesses.

Zoho CRM

It offers an extensive set of features that cover sales automation, customer support, marketing automation, and inventory management, all integrated into a seamless user experience.

Unique Features

Multichannel Support

Zoho CRM allows businesses to connect with customers through various channels like email, social media, live chat, and phone calls. This omnichannel approach ensures consistent and efficient customer engagement.

AI Assistant (Zia)

Zia is Zoho’s AI assistant that offers predictions, suggestions, and automation. Zia can analyze sales data, forecast trends, and even detect anomalies in sales performance.

AI Assistant (Zia)

Sales Force Automation

The CRM automates key sales processes such as lead generation, contact management, sales pipeline management, and performance analysis. This automation streamlines workflows and reduces manual effort.

Performance and Analytics

Zoho CRM includes a range of analytics tools that provide insights into sales effectiveness, marketing campaigns, and customer service efficiency. These tools help in making informed business decisions.

Performance and Analytics

Customization and Integrations

The platform can be extensively customized to suit specific business needs. It also integrates well with other Zoho products and many third-party applications, making it a versatile tool in a tech stack.


Zoho CRM’s affordability combined with a comprehensive feature set makes it an excellent value proposition, particularly for small and medium-sized enterprises.

Its ease of use and integration capabilities further enhance its appeal.

Pricing plans

PriceUS$14 /user/monthUS$23 /user/monthUS$40 /user/monthUS$52 /user/month
Billing FrequencyBilled AnnuallyBilled AnnuallyBilled AnnuallyBilled Annually
DescriptionAutomate and optimize your sales cycleImprove customer acquisition and accelerate growthManage global CX operations with the complete CRMScale exponentially with dedicated BI capabilities

HubSpot CRM

HubSpot CRM is renowned for its user-friendly interface and ‘forever free’ plan, making it an attractive option for startups and small businesses.

Hubspot CRM

As part of the larger HubSpot ecosystem, it seamlessly integrates with the HubSpot marketing, sales, and service hubs, providing a unified platform for managing customer relationships, sales activities, and marketing campaigns.

Unique Features

Free CRM Offering

One of HubSpot CRM’s most appealing features is its free plan, which offers a powerful set of tools without any cost, making it highly accessible for businesses with limited budgets.

Free CRM Offering

Integration with HubSpot Ecosystem

The CRM integrates smoothly with other HubSpot tools, offering a cohesive experience across marketing, sales, and customer service. This integration enhances efficiency and data consistency.

Easy-to-Use Interface

The platform is known for its intuitive design, making it easy for users to navigate and manage customer interactions without a steep learning curve.

Comprehensive Reporting Tools

HubSpot provides an array of reporting and analytics tools, allowing businesses to track sales performance, marketing ROI, and customer service metrics effectively.

Comprehensive Reporting Tools

Email Tracking and Engagement Notifications

The CRM tracks customer email interactions, providing real-time notifications. This feature is invaluable for sales teams to follow up promptly and engage leads effectively.

Quick Links:


The most significant USP of HubSpot CRM is its cost-effectiveness, offered through its free plan. This makes it an ideal starting point for small businesses and startups looking to implement a CRM without a substantial initial investment.

Pricing Plan

Feature/PlanFree ToolsCRM Suite StarterCRM Suite Professional
Price$0/moStarts at $18/mo (billed at $240 $216/yr)Starts at $1,600/mo (billed at $21,360 $19,201/yr)
Billing OptionsNo credit card requiredPay Monthly / Commit annually / Pay Upfront / Commit annuallyPay Monthly / Commit annually / Pay Upfront / Commit annually
Recommended ForFoundational tools to get you startedEssential marketing, sales, service, CMS, and operations softwareComprehensive marketing, sales, customer service, CMS, and operations software


Pipedrive is a CRM solution designed with a focus on sales management and simplicity. It’s particularly popular among sales teams due to its user-friendly interface and efficient pipeline management features.

Pipe Drive CRM

Pipedrive‘s goal is to make sales processes more streamlined and transparent, helping sales teams focus on the right deals at the right time.

Unique Features

Visual Sales Pipeline Management

Pipedrive’s standout feature is its visual representation of the sales pipeline. This allows sales teams to see the status of deals at a glance and manage them through different stages easily.

Visual Sales Pipeline Management

Activity-Based Selling Approach

The CRM emphasizes tracking and managing sales activities to ensure that no opportunity is missed. This approach helps in prioritizing tasks and maintaining consistent sales momentum.

Customizable Reports and Dashboards

Pipedrive offers customizable reporting tools that provide insights into sales performance and progress, helping teams to analyze results and refine strategies.

Email Integration and Tracking

The system integrates smoothly with email services, allowing users to send, receive, and track emails directly within the CRM. This feature streamlines communication and ensures all interactions are logged.

Email Integration and Tracking

Mobile CRM App

Pipedrive provides a comprehensive mobile app, enabling sales teams to access their CRM and manage deals on the go, ensuring constant connectivity and up-to-date information.

Mobile CRM App


Pipedrive’s simplicity and focus on visual sales management make it particularly attractive for sales-oriented teams. Its intuitive design and practical functionality make it a favorite for managing sales processes efficiently.

Pricing Plan

PlanPriceUnique Features
EssentialUS$9.90/user/month– Lead, deal, contact, calendar, and pipeline management
– Seamless data import and 400+ integrations
AdvancedUS$19.90/user/month– Full email sync with templates, open and click tracking, and group emailing
– Automations builder, including email sequences
– Meeting, email, and video call scheduling
ProfessionalUS$39.90/user/month– Streamlined lead routing and account access controls for teams
– Document and contract management with e-signatures
– Revenue forecasts and deeper reporting capabilities
– Extra deal and field customization options
PowerUS$49.90/user/month– Project planning, tracking, and delivery
– Phone support and CRM implementation
– Scalable control of account permissions and visibilities
EnterpriseUS$59.90/user/month– Full email sync with templates, open and click tracking, and group emailing
– Automation builder, including email sequences
– Meeting, email, and video call scheduling

Navigating CRM Solutions: A Side-by-Side Comparison of Industry Leaders

FeaturesFreshworks CRMSalesforceZoho CRMHubSpotPipedrive
FocusUser-friendly, AI-driven insightsComprehensive and flexible platformAffordability and ease of useUser-friendly, ‘forever free’ planSales management and simplicity
AI-Driven Lead ScoringYesEinstein AI for predictive insightsAI Assistant (Zia) for predictions
360-Degree Customer ViewYesYesYesYes
Sales AutomationYesYesYesYesYes
Advanced Reporting & AnalyticsYesYesYesYesYes
Omnichannel CommunicationYesYes, with additional Salesforce productsYesYes, with additional HubSpot productsEmail integration and tracking
Customization & IntegrationsYesExtensive customization and AppExchange ecosystemExtensive, with third-party app integrationsLimited compared to othersCustomizable reports and dashboards
User-Friendly InterfaceHighly user-friendlyUser-friendly but with a learning curveUser-friendlyHighly user-friendlyHighly user-friendly
Cost-EffectivenessModerateCan be expensive, scalable pricingAffordable, great for small to medium businessesFree plan available, scalable for larger needsAffordable, focused on sales management efficiency
Unique Selling Point (USP)Balance of user-friendliness and AI featuresScalable and customizable for diverse businessesExcellent value for small and medium enterprisesFree plan and ease of use for startups and small businessesSimplicity and visual sales management focus
Personal Experince

My Personal Experience

“I run my own business, and when it started growing quickly, I found myself swamped with work. To manage everything better, I decided to try out different CRM systems.

I tested many of them, using their free trials to see what they offered. This experience gave me a good feel for what each CRM could do.

Then, one day, I decided to try HubSpot’s free trial. It was a game-changer for me. HubSpot was just what I needed.

It was easy to use and had all the features that made sense for my business. After the trial, I was convinced and upgraded to the full plan.

Now, with HubSpot, I’m enjoying how much easier it is to automate my business processes. It’s made a big difference in how I manage my work.”

Your Business, Your CRM: Selecting the Right Partner for Growth

Determining the “best” CRM is subjective and varies depending on the specific needs, size, industry, and goals of a business.

Each CRM has its strengths and is designed to cater to different types of users. However, I can provide a general perspective based on common business needs:

For Large Enterprises or Complex Requirements: Salesforce

Sales force logo

It often emerges as a top choice due to its scalability, extensive customization options, and comprehensive range of features.

It’s ideal for businesses needing a highly adaptable CRM that can grow and evolve with their expanding and diverse needs.

For Small to Medium-Sized Businesses Seeking Value: Zoho CRM

ZOHO crm logo

It is frequently recommended. It balances affordability with a robust set of features, including AI capabilities, making it a great choice for businesses that need a comprehensive CRM solution without a large investment.

For Startups and Small Businesses Needing a User-Friendly Option: HubSpot CRM

Hubspot Logo

It stands out, particularly because of its ‘forever free’ plan. It provides a range of essential CRM functionalities without any cost, making it ideal for businesses with limited budgets that still want a powerful CRM tool.

For Sales-Focused Teams Prioritizing Simplicity and Efficiency: Pipedrive

PipeDrive Logo

It is a strong contender. Its user-friendly interface and focus on sales pipeline management make it particularly suitable for sales teams looking for an effective and straightforward CRM solution.

For Businesses Seeking an Intuitive, AI-driven CRM: Freshworks CRM

Freshworks Logo

It offers a balance of user-friendliness with advanced AI capabilities, making it a good option for businesses that want a modern, easy-to-use CRM with powerful analytics and lead-scoring features.

🔥 Final Says

In the modern business landscape, many companies face the challenge of managing customer relationships effectively while juggling sales, marketing, and customer service tasks.

This complexity often leads to inefficiencies, missed opportunities, and a fragmented understanding of customer interactions.

The solution to these challenges lies in choosing the right Customer Relationship Management (CRM) software.

Our article on the 5 best CRM software – Freshworks, Salesforce, Zoho CRM, HubSpot, and Pipedrive – provides valuable insights into selecting a CRM that aligns with your business needs.

Whether you’re a small startup looking for cost-effective solutions like HubSpot, a growing business needing the balanced features of Zoho CRM, or a large enterprise requiring the scalability of Salesforce, our article guides you through the unique offerings of each CRM.

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I'm a professional blogger & a digital marketer. I started my journey back in 2015 with blogging & till now I'm enjoying the industry, learning new things & sharing my experience and knowledge with others through my blogs.

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