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Kartra Vs ClickFunnels: Which One Is Best & Worth The Money?

The crucial job for every online business is to pick the right software platform that can fulfill the gap between the visitor and customer. 

ClickFunnels vs Kartra are the two software’s works on the same purpose and it is important to analyze which one will meet your business.

ClickFunnels vs Kartra

Before going to make a decision between these two, let’s get into the similarities and differences between them. Many of the business owners or brands are confused to pick the right software in between ClickFunnels and Kartra and the reason is they are almost similar.   

 In the online marketing industry, Kartra vs ClickFunnels is the rivals and both offer powerful business management tools. ClickFunnels earns fame as the best leader for any type of industry, whereas Kartra is popular to show its dominance in digital marketing industry.  

Coming to the respective platforms, both have exclusive key features that help to run the business smoothly and can handle any situation. Fortunately, you can make the right decisions by creating the right strategy to build your online business.

What is ClickFunnels? 

The entrepreneurs, who want to make amazing sales and want to grow in their industry mean go for the ClickFunnels tool. It is the best sales funnel provider and Russell Brunson is the creator of this software marketing tool.

ClickFunnels Tools & Strategies

The aim of ClickFunnels is to help the owners of businesses and entrepreneurs with online advertising and digital marketing.

It is easy to create a marketing strategy step by step with ClickFunnels as helps the audiences to guide through the web pages. With the help of drag and drop tools, you can create the sales funnel and through this, there is an increase in audience engagement. ClickFunnels allows businesses to host live webinars and it will aid to gain an audience that can convert into potential customers.  

On the whole, ClickFunnels is not a page builder but also offers various services like Affiliate programs, and it can be utilized to the fullest. It can serve all types of industries remarkably well and for the beginners of online marketing, it is the right tool to pick and use for any niche.

Along with the Affiliate program, it offers Email Marketing, Shopping Cart and Checkout System, Course Hosting System, and Live Webinar Hosting services. The services from ClickFunnels for you want is completely depending on the package that meets your business requirements.  

What is Kartra? 

If you want to run your business online, then Kartra is an all-in-one marketing tool that can help businesses. You can build and scale all your business activities with Kartra and also increase the brand value to your business quickly.


Mike Filsaime and Andy Jenkins are the software tool developers of Kartra and to create this, they both worked under Genesisi Digital. The online businesses, who use this Kartra will make it more effective as it improves in sales. It provides good marketing strategies to convert the visitors into customers and the regular buyers into potential customers.  

Using Kartra, online businesses can run smoothly, as it has all-in-one marketing services that provide instant results. Like no other software, the sales funnels in Kartra will take care of the businesses by keeping the records and the operations are pretty much impressive.

Lead Generation, Brand Exposure, Email Marketing, and Campaigns are the major services that offer for the online business. There are many tools for professional purposes and these can be accessed easily. Based on the package you pick, it offers the services to deal your business according to its requirements.     

Similarities of Kartra vs ClickFunnels 

When we talk about any software like ClickFunnels vs Kartra, there are different things to take into consideration. There are similar features in both of them and let’s get into the detailed information of those similarities.  

Variety of Templates  

There are a variety of templates in Kartra vs ClickFunnels and you can choose from them that you want. If you want to build a great funnel for a business, then you must need an eye-catching and unique template.

So, these software ClickFunnels vs Kartra offers templates according to attract customers. Both have easy to use functions, and the user can easily drag and drop the favorite template on the canvas.   

Easy Funnel Sharing  

You can share the funnels easily with Kartra vs ClickFunnels.  


In both Kartra vs ClickFunnels, you can share your funnel with other person easily and the process of sharing is easy. It can be done when it is cloned by the receiver of ClickFunnels vs Kartra.

Easy to create Membership Sites  

It is easy to create membership sites for both the software ClickFunnels vs Kartra on different levels. They also make to create restricted content easily for your company and the content is to be accessed to view based on the audience.  

A/B Testing  

Every online business, have to do A/B split Testing with page building to analyze which page is working and which page is not working. Both Kartra and ClickFunnels offers A/B Testing.

Within ClickFunnels, you can do the split test between any page and throughout the test calculate the page performance and score it. With the help of score, you can define the useful pages.  

The A/B Testing in Kartra are done within the platform and can perform it from an external URM. The percentage of visitors to web pages are noted in Kartra and depending on the needs you can test up to four pages at once.   

Affiliate Programs 

For any website, Affiliates play an important role and ClickFunnels vs Kartra offers to aid in setting up a perfect Affiliate program. With the help of these Affiliate programs, businesses can promote their services or products. In this area, Kartra software shines more when compared to ClickFunnels software.

In Kartra, there is an extra feature which is Affiliates marketplace. To promote your products or services, this Affiliate Marketplace will help you a lot especially in getting more conversion rates.    

Email Automation  

For a customer targeting and building the relation, the sales funnel software provider must need powerful email automation. Follow-up funnels or Actionetics feature in ClickFunnels gives the users to take the email marketing to another level. With today’s most social media platforms like Twitter, Facebook, and Google, this Actionetics feature is integrated.

Kartra Email Marketing

All you want to do is just enter the email address of your customer. It starts to gather all the details of the customer’s interests, social profiles, and other info based on the customer’s email list.  In your follow-up funnels, one of the powerful features is an algorithm to grade the people. Then it proceeds to give the ratings according to the value of your business.

But in Kartra, it shows a higher level of email automation when compared to ClickFunnels. The email marketing tools in Kartra will focus more in personalization and behavior-based analytics that enable to send emails to the customers. It gives detailed reports like every click, open, send, and track, record, and representation. This is the reason; it is easy to check and monitor email marketing performance.  

Based upon the setting parameters, Kartra can follow-up with the customers and also performs the tasks in your email marketing funnels, email sending, follow-ups, subscriptions, and many more.   

Analytical and Tracking Capabilities  

Every business success and analytics will go hand-in-hand and if a business does not identify the market performance, it is unable to improve the business from failures. ClickFunnels doesn’t have in-built analytical and go for the third-party installation for tracking and analysis.

Through conversion metrics and CTR rate, you can monitor the website performance. With Split testing, examine the entire performance of the campaigns. For future campaigns, generate reports by analyzing the sales trends. ClickFunnels gets more tools to make the best marketing decisions.  

Kartra allows to track all the sales, transaction lists, memberships, sequences to conversion, and many more. For campaign split-testing, use Kartra’s exclusive certainty ratio. And for the exact result of the campaign, the advanced algorithm will analyze the relevant goal details. 

ClickFunnels Powerful Features

Kartra allows to track the page progress to know the number of visitors, earned revenue during a specific time, and goal accomplishment level, etc. Monitor every insight like transaction date, precise information, price point, product status, usernames of buyer and seller, etc.

Also tracks the conversion rates and through advanced funnels, Kartra lead tagging feature will create the potential customer into targeted sub-groups for tracking purposes.   

Differences of ClickFunnels vs Kartra  

The one and only difference between these software Kartra vs ClickFunnels is discussed before that Clcikfunnels is an online marketing tool to build sales funnels as well as educate people. 

Kartra is all about to run the entire business smoothly without any hassle and it is also used for online marketing. In this section, let’s discuss on more about ClickFunnels and Kartra features that will suits your business.  

Set of Features 

Kartra software is well-known for a perfect all-in-one marketing service provider with a set of features. On the other hand, ClickFunnels is focus on mainly funnel building and having a very little amount of email marketing techniques.  

Email Marketing

ActiveCampaign Integration With ClickFunnels

For businesses, Kartra’s email marketing techniques and operations are very helpful and it is perfect to create an email marketing campaign. Regarding email marketing, ClickFunnels has very less features and also has very limited service that does not meet the business requirements.   

Video Hosting 

For hosting videos, ClickFunnels has to purchase an external tool as it does not have video hosting service in it. Coming to Kartra, it does not require any third-party app for video hosting as it has own video hosting services. In Kartra, the video hosting services are available with all packages. 

OTO Function  

Kartra has different features with the inclusion of OTO function and this OTO function is to help to stay connected with your customers. This will happen based upon the previous history of purchases or any actions on your website. ClickFunnels does not offer this type of OTO function and you have to rely on third-party applications.  


The major difference between the two software ClickFunnels vs Kartra is, they eliminate the different unnecessary integrations that are added for the purpose of marketing.

For example, for video hosting to host videos, Kartra has its own video hosting in-built features and it does not require adding another video hosting service. Whereas ClickFunnels have to integrate with hosting applications to host videos.  

Membership Portal Builder  

Membership portal builder is one of the features in Kartra that makes it worth the purchase of the software. This is considered as one of the most useful services for this marketing software and function of this service is to organize the number of customers.


Also, keep the records of transactions done by the members that been taken place from your business site. ClickFunnels does not provide such kind features and it is a major drawback.  

Marketing Tools  

To make your marketing process easier, you have to use different marketing tools to run your business smoothly. And Kartra has marketing tools for your online business also provides a secure checkout page for your clients. It is not only easy for the customers but also provides extremely secure to use.

With the help of the checkout page builder and product builder, Kartra software is easier to use. ClickFunnels allows the users to install the third-party app that offers such type of services and you have to pay extra for that. Overall, ClickFunnels does not offers much functions like Kartra offers.  

Analytics and Target Users 

You have to give a closer look into analytics when you keep all the data in one place and Kartra will keep an eye on that. It also provides the analytical tools that help to count on the purchasing list of audiences on your website. 

ClickFunnels didn’t have any analytical tools to deal with the data or the visitors of the audiences. The target users of Kartra software are marketing professionals and at ClickFunnels the target users are the people who want instant conversions or leads funnels.

If you’re aware of the features, then Kartra’s features have more potential strategies to implement. For beginners, it is very helpful and if you don’t know what to do exactly, then Kartra guides you in every step.   

Pros and Cons of Kartra Vs ClickFunnels  

To inspire your decision-making process for a business here is the pros and cons of ClickFunnels. 

Pros of ClickFunnels: 

  • You can use ClickFunnels easily  
  • Drag and drop visual editor option is a plus  
  • Email autoresponder  
  • For sales funnels, it is a comprehensive program  
  • Within minutes, can create membership  
  • From basic to advanced, you can run sales funnels efficiently and effectively 
  • BackPack helps to create your own Affiliate System  
  • Shareable sales funnel  
  • A/B testing  
  • With an professional design and intuitive user interface, it has an outstanding page builder 
  • Without any coding skills, can use this tool 

Cons of ClickFunnels: 

  • A bit expensive  
  • Not having a good support  
  • A very restrictive basic plan  
  • It has a lack of video hosting and can’t upload videos directly  
  • Has a lack of various features like calendar and Helpdesk  
  • Overall weak SEO and no blog feature 
  • Fewer membership opportunities and the functionality numbers are quite limited. So, for the people who are likely to monetize the web with ClickFunnels membership might not enough.  

The list of Pros and Cons of Kartra are mentioned-below 

Pros Of Kartra

  • All-in-one marketing platform
  • Offers various business-related features
  • Easy to a user-friendly interface
  • In-built video hosting app
  • 30 days money-back guarantee
  • Plenty of functions in the membership portal
  • Affordable pricing

Cons Of Kartra

  • Loading page speed is low
  • The checkout process is slow
  • Not suitable for physical products
  • For beginners, it is a little bit to understand and use

Pricing Plans [ClickFunnels Vs Kartra] 

In ClickFunnels, the pricing plan is starting from $97/month with 20 funnels, 3 domains, one sub user, 3 payment gateways, chat support, FunnelFlix and 100 pages.

Another price platinum version is $297/month for unlimited pages and funnels with hours of additional courses and training, 3 sub users, nine domains & gateways. The two-comma club for $2,497/month with unlimited funnels, pages, and other extra features. 

ClickFunnels Pricing

Starter version – $99/month, yearly plan – $79/month

  • Get up to 2,500 Leads
  • Manage 1 custom domain
  • Send 15,000emails /month
  • Offers 50 GB bandwidth
  • Host 100 website pages
  • Host 50 high-quality videos
  • Sell products up to 20
  • Manage 2 membership sites
  • Allows to add one additional team member
  • Connect to one helpdesk

Silver version – $199/month, yearly plan – $149/month 

  • Get up to 12,500 Leads
  • Can manage 3 custom domains
  • Unlimited emails facility
  • Get unlimited bandwidth 
  • Unlimited website pages
  • Unlimited top-quality videos
  • Sell Unlimited products
  • Create unlimited membership sites
  • Offers nlimited team members
  • Unlimited helpdesk community 
  • Kartra Agency option

Gold version – $299/month, annual plan – $229/month

  • Chance to get up to 25000 Leads
  • Allows to manage 5 custom domains
  • Send nlimited emails
  • Offers unlimited bandwidth
  • Unlimited website pages
  • Get nlimited videos
  • Allows to sell unlimited products
  • Build unlimited membership sites
  • Unlimited members in a team
  • Unlimited helpdesk community members
  • Kartra Agency is also included

Platinum version – $499/month, annual bill payment – $379/month

  • 50000 Leads are possible
  • Maintain 10 custom domains
  • One can send unlimited emails
  • Offers unlimited bandwidth option
  • Offers unlimited website pages
  • Access to unlimited videos
  • Permits to sell unlimited products
  • Manage unlimited membership sites
  • Get unlimited team members
  • Unlimited helpdesk community people
  • Kartra Agency is also available


If your business wants to meet the online marketing needs, then Kartra vs ClickFunnels are both popular marketing solutions. These both software are considered all-in-one marketing platforms, and there are some certain differences but they are best on their own.

For well-established businesses, Kartra is the perfect tool and the only aim of such businesses is to market their own online campaigns. To reach larger audiences, they have to reach digital media. For customers, Kartra makes it easier by offering membership sites.  


ClickFunnels is suitable for beginners and is designed especially for seasoned marketers. For such online businesses, the main focus of ClickFunnels is to create sales funnels and that would help in creating wonderful landing pages.   

Kartra offers many more features that every business need compared to ClickFunnels who are looking for a good marketing platform. If you want to experience those kinds of features in ClickFunnels, you have to purchase third-party apps and use it.  

If you want to pick in between Kartra vs ClickFunnels, it quite depends on the nature of the business, size of the business, and how much marketing it requires. Decide and pick the right platform for your online business.   

Frequently Asked Questions 

Should I use Kartra vs ClickFunnels?  

Always the answer is it depends on your business and if you have E-commerce sales funnels then you should prefer ClickFunnels. If you’re a gym owner, coach, or consultant then you have to go with the Kartra software.  

Is ClickFunnels better than Kartra? 

If you compare between these two software ClickFunnels vs Kartra, then there is no exact answer to judge. Each software is good on its own and it is completely depending on your business. We can see the result of how we are using their services with the help of marketing strategies.    

Is Kartra cheaper than ClickFunnels?  

Yes, Kartra is cheaper than ClickFunnels and this is especially for the beginners of the tool. Even if you select the starter plan of the Kartra tool, it offers various features to run the business. Clickfunnels offers two pricing plans to create a complete sales funnel including sending emails and Affiliate programs.

Written by

Ryan Robinson

Ryan Robinson is a web content specialist who loves to write on new Technology, Digital Marketing & Internet. Ryan work has appeared in a wide range of publications in Online Media Coverage for Digital Companies Like: Wondershare, NordVPN.

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