Affiliate Disclosure: In full transparency – Few of the links on this website are affiliate links, if you click & use them to make a purchase we will get some commission at no additional cost for you. We guarantee you this will not affect to any of your purchase.

Kartra Vs ClickFunnels: Which One Is Best & Worth The Money?


The crucial job for every online business is to pick the right software platform that can fulfill the gap between the visitor and the customer. 

ClickFunnels vs Kartra are the two software’s works on the same purpose and it is important to analyze which one will meet your business.

ClickFunnels vs Kartra

Many business owners or brands are confused to pick the right software between ClickFunnels and Kartra and the reason is they are almost similar.   

In the online marketing industry, Kartra vs ClickFunnels are the rivals & both offer powerful business management tools. ClickFunnels earns fame as the best leader for any type of industry, whereas Kartra is popular to show its dominance in the digital marketing industry. 

But before comparing ClickFunnels and Kartra, I would like to share a funnel builder named FlexiFunnels which I discovered recently and found some unique and interesting features which are not being given by any ClickFunnels & Kartra, and the best part, it costs less than 1/4th of the what you’ll pay for ClickFunnes or Kartra.

What Made Me Inclined Towards FlexiFunnels?

As a business owner, you need a funnel builder & landing page builder which has more freedom of creating landing pages to get more visitors and customers.

While Kartra & ClickFunnels limits you in terms of funnels, leads, etc, I found that FlexiFunnels was giving much more in less than 1/4th of the cost of these tools so I decided to give you a quick & honest comparison of basic plans of all 3 tools to help you make the informed decision.

Ease Of UseEasyModerateModerate
Page Visits1,00,000/month20,000/monthNo Limit
Number of Funnels5020No Limit
Admin Users211
Right Click Disable feature In MembershipYesNoYes
Video HostingYesNo50 Videos
Advanced Pricing FeatureYesNoYes
Detailed AnalyticsYesNoYes
Email AutoresponderNoYesYes
Number of ProductsUnlimitedUnlimited20
Done For You Funnels & Page Templates500+ High Converting DFY Pages100+ Themes & templates100+ Page Templates
DFY SectionsYesNoYes
Community99k Members285.5kMembers18.4k Members 
Piracy Protected CoursesYesNoNo
Course Bundle FeatureYesNoYes
Double Bump FeatureYesNoNo
Free CourseTimeline DominationFunnelFlix
(marketing course)
Kartranaut (Kartra Tutorials)
Chat SupportYesYesYes
Global CouponsYesNoNo

If you want to learn more about FlexiFunnels then you can read our in-depth review of FlexiFunnels.

When it comes to features, support, or security, FlexiFunnels take care of everything. You don’t need a high-end developer for this. They take care of everything.

So it’s definitely worth checking out before considering Karta & ClickFunnels.

Now, let’s move back and see what ClickFunnels and Kartra are giving and how they are different from each other, and which one you should choose for your business.

Coming to the respective platforms, both have exclusive key features that help to run the business smoothly and can handle any situation. Fortunately, you can make the right decisions by creating the right strategy to build your online business.

What is ClickFunnels? 

Entrepreneurs, who want to make amazing sales and want to grow in their industry usually go for the ClickFunnels tool. It is one of the best sales funnel providers and Russell Brunson is the creator of this software marketing tool.

ClickFunnels Tools & Strategies

The aim of ClickFunnels is to help the owners of businesses and entrepreneurs with online advertising and digital marketing.

It is easy to create a marketing strategy step by step with ClickFunnels as it helps the audiences to guide through the web pages. With the help of drag-and-drop tools, you can create sales funnels and through this, you can increase audience engagement. ClickFunnels allows businesses to host live webinars and it will aid to gain an audience that can convert into potential customers.  

On the whole, ClickFunnels is not a page builder but also offers various services like Affiliate programs, and it can be utilized to the fullest. It can serve all types of industries remarkably well and for the beginners of online marketing, it is the right tool to pick and use for any niche.

Along with the Affiliate program, it offers Email Marketing, Shopping Cart and Checkout System, Course Hosting System, and Live Webinar Hosting services. The services you want from ClickFunnels is completely depending on the package that meets your business requirements.  

What is Kartra? 

If you want to run your business online, then Kartra is an all-in-one marketing tool that can help businesses. You can build and scale all your business activities with Kartra and also increase the brand value of your business quickly.


Mike Filsaime and Andy Jenkins are the software tool developers of Kartra and to create this, they both worked under Genesis Digital. Kartra makes online businesses more effective as it improves sales with its unique features. It provides good marketing strategies to convert visitors into customers.

Using Kartra, online businesses can run smoothly, as it has all-in-one marketing services that provide instant results. Like no other software, the sales funnels in Kartra will take care of the businesses by keeping the records and the operations are pretty much impressive.

Lead Generation, Brand Exposure, Email Marketing, and Campaigns are the major services that offer for online business. There are many tools for professional purposes and these can be accessed easily. Based on the package you pick, it offers the services to deal with your business according to its requirements.     

Similarities of Kartra vs ClickFunnels 

When we talk about any software like ClickFunnels vs Kartra, there are different things to take into consideration. There are similar features in both of them and let’s get into the detailed information of those similarities. 

Variety of Templates  

There are a variety of templates in Kartra that you can choose from them that you want. If you want to build a great funnel for a business, then you must need an eye-catching and unique template.

So, both these software offers templates according to attract customers. Both have easy-to-use functions, and the user can easily drag and drop their favorite template on the canvas.   

Easy Funnel Sharing  

You can share the funnels easily with Kartra, ClickFunnels, as well as FlexiFunnels.


In both Kartra & ClickFunnels, you can share your funnel with another person easily and the process of sharing is easy. It can be done when it is cloned by the receiver of ClickFunnels & Kartra.

Easy to Create Membership Sites  

While comparing ClickFunnels vs Kartra in terms of course creation, it is easy to create membership sites for both software on different levels. They also make to create restricted content easily for your company and the content is to be accessed to view based on the audience.  

A/B Testing  

Every online business has to do A/B split Testing with page building to analyze which page is working and which page is not working. Both Kartra and ClickFunnels offer A/B Testing.

Within ClickFunnels, you can do the split test between any page and throughout the test calculate the page performance and score it. With the help of a score, you can define the useful pages.  

The A/B Testing in Kartra is done within the platform and can perform from an external URM. The percentage of visitors to web pages is noted in Kartra and depending on the needs you can test up to four pages at once. 

Affiliate Programs 

For any website, Affiliates play an important role and ClickFunnels vs Kartra offers to aid in setting up a perfect Affiliate program. With the help of these Affiliate programs, businesses can promote their services or products. In this area, Kartra software shines more when compared to ClickFunnels software.

In Kartra, there is an extra feature which is the Affiliate marketplace. To promote your products or services, this Affiliate Marketplace will help you a lot, especially in getting more conversion rates.    

Email Automation  

For customer targeting and building the relation, the sales funnel software provider must need powerful email automation. Follow-up funnels or Actionetics feature in ClickFunnels gives the users to take email marketing to another level. Today, the Actionetics feature is integrated with most social media platforms like Twitter, Facebook, and Google.

Kartra Email Marketing

All you want to do is just enter the email address of your customer. It starts to gather all the details of the customer’s interests, social profiles, and other info based on the customer’s email list.  In your follow-up funnels, one of the powerful features is an algorithm to grade the people. Then it proceeds to give the ratings according to the value of your business.

But Kartra has a higher level of email automation when compared to ClickFunnels. The email marketing tools in Kartra will focus more on personalization and behavior-based analytics that enable sending emails to customers. It gives detailed reports like every click, open, send, track, record, and representation. This is the reason; it is easy to check and monitor email marketing performance.  

Based upon the set parameters, Kartra can follow up with the customers and also performs the tasks in your email marketing funnels, email sending, follow-ups, subscriptions, and many more.   

Analytical and Tracking Capabilities  

Every business’s success and analytics will go hand-in-hand and if a business does not identify the market performance, it is unable to improve the business from failures. ClickFunnels doesn’t have in-built analytical and go for the third-party installation for tracking and analysis.

Through conversion metrics and CTR, you can monitor the website’s performance. With Split testing, examine the entire performance of the campaigns. For future campaigns, generate reports by analyzing the sales trends. ClickFunnels has more tools to make the best marketing decisions.  

Kartra allows you to track all the sales, transaction lists, memberships, sequences to conversion, and many more. For campaign split-testing, use Kartra’s exclusive certainty ratio. And for the exact result of the campaign, the advanced algorithm will analyze the relevant goal details. 

ClickFunnels Powerful Features

Kartra allows tracking the page progress to know the number of visitors, earned revenue during a specific time, goal accomplishment level, etc. Monitor every insight like transaction date, precise information, price point, product status, usernames of buyer and seller, etc.

Also tracks the conversion rates and through advanced funnels, Kartra lead tagging feature will create the potential customer into targeted sub-groups for tracking purposes.   

Differences: ClickFunnels vs Kartra  

The one and only difference between these softwares, Kartra vs ClickFunnels is that ClickFunnels is an online marketing tool to build sales funnels as well as educate people. 

Kartra is all about running the entire business smoothly without any hassle and it is also used for online marketing. In this section, let’s discuss more about ClickFunnels and Kartra features that will suit your business.  

Set of Features 

Kartra software is well-known as a perfect all-in-one marketing service provider with a set of features. On the other hand, ClickFunnels is focused on mainly funnel building and has very little email marketing potential.  

Email Marketing

ActiveCampaign Integration With ClickFunnels

For businesses, Kartra’s email marketing techniques and operations are very helpful, making it perfect for creating an email marketing campaign. In terms of email marketing, ClickFunnels has fewer features and offers limited services that do not meet business requirements.

Video Hosting 

To host videos, you need to purchase an external tool with ClickFunnels as it does not have a video hosting service. However, Kartra does not require any third-party app for video hosting as it has its own video hosting services. In Kartra, video hosting services are available with all packages.(but is limited)

OTO Function  

Kartra has different features, including the OTO (One-Time Offer) function, which helps you stay connected with your customers. This function is based on their previous purchase history or actions on your website. On the other hand, ClickFunnels does not offer this type of OTO function, so you would need to rely on third-party applications.


The major difference between the two software, ClickFunnels and Kartra, is that they eliminate the need for unnecessary integrations commonly added for marketing purposes.

For instance, when it comes to video hosting, Kartra has its own built-in video hosting features, eliminating the need to integrate with additional video hosting services. In contrast, ClickFunnels requires integration with hosting applications in order to host videos.

Membership Portal Builder

The membership portal builder is one of the standout features in Kartra that adds value to the software purchase. It is regarded as one of the most useful services provided by this marketing software. The main function of this service is to efficiently organize and manage the customer base.


In addition, the membership portal in Kartra allows you to keep records of transactions conducted by the members on your business site.

However, if you require a more robust membership portal with advanced security features, I recommend considering FlexiFunnels. FlexiFunnels offers OTT-level security, similar to that of Netflix, and provides enhanced security and privacy options. Unfortunately, ClickFunnels & Kartra do not offer such features, which can be considered a significant drawback.

Marketing Tools  

To streamline your marketing process and ensure smooth operations for your online business, it is essential to utilize various marketing tools. Kartra not only provides marketing tools but also offers a secure checkout page for your clients. This checkout page is not only user-friendly but also highly secure.

The checkout page builder and product builder in Kartra make the software easy to use. In contrast, ClickFunnels allows users to install third-party apps that offer similar services, but this comes at an additional cost. Overall, ClickFunnels does not offer as many functions as Kartra does.

Analytics and Target Users 

When it comes to analytics, Kartra provides a comprehensive solution by keeping all the data in one place and offering analytical tools. These tools enable you to track the purchasing behavior of your website’s audience.

On the other hand, ClickFunnels lacks analytical tools to handle data or analyze visitor behavior. Kartra’s target users are marketing professionals, whereas ClickFunnels targets individuals seeking instant conversions or leads funnels.

If you consider the features, Kartra offers a wider range of potential strategies to implement. It is particularly helpful for beginners as it guides you through each step, even if you are unsure about the exact actions to take.

Pros and Cons of Kartra Vs ClickFunnels  

To inspire your decision-making process for a business here are the pros and cons of ClickFunnels. 

Pros of ClickFunnels: 

  • ClickFunnels is user-friendly.
  • It offers a drag-and-drop visual editor option.
  • ClickFunnels includes an email autoresponder.
  • It provides a comprehensive program for sales funnels.
  • Creating a membership can be done within minutes.
  • The BackPack feature enables the creation of an Affiliate System.
  • ClickFunnels supports sales funnels from basic to advanced levels.
  • Sales funnels built with ClickFunnels can be easily shared.
  • A/B testing functionality is available.
  • ClickFunnels has an outstanding page builder with a professional design and intuitive user interface.
  • No coding skills are required to use this tool.

Cons of ClickFunnels: 

  • It is a bit expensive.
  • The support is not good.
  • The basic plan is very restrictive.
  • It lacks video hosting and the ability to upload videos directly.
  • It lacks various features like a calendar and Helpdesk.
  • The overall SEO is weak, and it lacks a blog feature.
  • It offers fewer membership opportunities, and the functionality is quite limited.
  • For those who aim to monetize the web with ClickFunnels, the membership might not be sufficient.

The list of Pros and Cons of Kartra is mentioned-below 

Pros Of Kartra

  • It is an all-in-one marketing platform.
  • It offers various business-related features.
  • It has an easy-to-use, user-friendly interface.
  • It includes an in-built video hosting app.
  • There is a 30-day money-back guarantee.
  • It provides plenty of functions in the membership portal. The pricing is affordable.

Cons Of Kartra

  • Loading page speed is low
  • The checkout process is slow
  • Not suitable for physical products
  • For beginners, it is a little bit to understand and use

Pricing Plans [ClickFunnels Vs Kartra] 

In ClickFunnels, the pricing plans start from $147/month, which includes 20 funnels, 1 domain, 1 sub-user, 3 courses, chat support, FunnelFlix access, and 100 pages.

The funnel hacker version is priced at $297/month and offers unlimited pages and funnels. It also provides access to hours of additional courses and training. With the platinum plan, you get 15 admin users, nine domains, and gateways. Additionally, you have the advantage of unlimited funnels, pages, and other extra features.

Kartra’s Starter version – $99/month, yearly plan – $79/month

  • Get up to 2,500 Leads
  • Manage 1 custom domain
  • Send 15,000emails /month
  • Offers 50 GB bandwidth
  • Host 100 website pages
  • Host 50 high-quality videos
  • Sell products up to 20
  • Manage 2 membership sites
  • Allows to add one additional team member
  • Connect to one helpdesk

Silver version – $199/month, yearly plan – $149/month 

  • Get up to 12,500 Leads
  • Can manage 3 custom domains
  • Unlimited emails facility
  • Get unlimited bandwidth 
  • Unlimited website pages
  • Unlimited top-quality videos
  • Sell Unlimited products
  • Create unlimited membership sites
  • Offers unlimited team members
  • Unlimited helpdesk community 
  • Kartra Agency option

Gold version – $299/month, annual plan – $229/month

  • Chance to get up to 25000 Leads
  • Allows to manage 5 custom domains
  • Send unlimited emails
  • Offers unlimited bandwidth
  • Unlimited website pages
  • Get unlimited videos
  • Allows to sell unlimited products
  • Build unlimited membership sites
  • Unlimited members in a team
  • Unlimited helpdesk community members
  • Kartra Agency is also included

Platinum version – $499/month, annual bill payment – $379/month

  • 50000 Leads are possible
  • Maintain 10 custom domains
  • One can send unlimited emails
  • Offers unlimited bandwidth option
  • Offers unlimited website pages
  • Access to unlimited videos
  • Permits to sell unlimited products
  • Manage unlimited membership sites
  • Get unlimited team members
  • Unlimited helpdesk community people
  • Kartra Agency is also available

FlexiFunnels Professional Plan $397/year

  • Get 100,000 visits/month
  • Create 100 high-converting Pages
  • Create upto 50 Funnels
  • Add 10,000-course members
  • 1% transaction fee
  • All payment gateways
  • Add up to 9 Domains
  • Unlimited access to 500+ DFY page templates
  • Create unlimited products
  • Share template feature
  • Subuser access
  • Create hello bar timers
  • Cart Abandonment feature
  • OTT-level video streaming for course videos
  • Course video piracy protection
  • Converting checkout pages
  • Superfast CDN hosting
  • Advanced analytics & reports
  • Advanced integrations
  • 3-minute live chat support
  • 3 Complimentary 1-on-1 live success calls

FlexiFunnels Professional Plan $697/year

  • Get 300,000 visits/month
  • Create 300 high-converting Pages
  • Create upto 200 Funnels
  • Add 50,000-course members
  • Plus all the features of a professional plan


If your business wants to meet its online marketing needs, both Kartra and ClickFunnels are popular marketing solutions. Both software platforms are considered all-in-one marketing platforms, and while they have certain differences, they excel in their own ways.

For well-established businesses, Kartra is the perfect tool, as their main focus is marketing their own online campaigns. They need to reach larger audiences through digital media, and Kartra facilitates this by offering membership sites that make it easier for customers to engage.


ClickFunnels is suitable for beginners and designed specifically for seasoned marketers. For online businesses, its main focus is to create sales funnels and build attractive landing pages.

Kartra offers a broader range of features compared to ClickFunnels, making it a more comprehensive marketing platform for businesses in need. ClickFunnels requires the purchase of third-party apps to access similar features.

If you wish to overcome the limitations of both ClickFunnels and Kartra, FlexiFunnels could be a suitable choice. It offers impressive features like analytics, secure course creation, landing page creation, 500+ DFY templates, and more. Your decision ultimately depends on your specific requirements, and if you seek additional features at an affordable price, FlexiFunnels may be worth considering.

Frequently Asked Questions 

Kartra vs ClickFunnels: Which is better for me?

The answer to this question depends on your specific business needs. If you are primarily focused on E-commerce sales funnels, then ClickFunnels may be the preferred choice. On the other hand, if you are a gym owner, coach, or consultant, Kartra software might be more suitable for your requirements

If you want a more affordable option, FlexiFunnels is worth giving a try.

Is ClickFunnels better than Kartra? 

When comparing ClickFunnels and Kartra, there is no definitive answer to determine which one is superior. Each software has its own merits, and the choice depends entirely on your business needs. The effectiveness of these services can be seen through the results obtained by employing proper marketing strategies.  

Is Kartra cheaper than ClickFunnels? 

Yes, Kartra is cheaper than ClickFunnels, particularly for beginners. Even with the starter plan of Kartra, you get access to various features to run your business. ClickFunnels offers two pricing plans that allow you to create complete sales funnels, including features such as email sending and affiliate programs.

Written by


I'm a professional blogger & a digital marketer. I started my journey back in 2015 with blogging & till now I'm enjoying the industry, learning new things & sharing my experience and knowledge with others through my blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.