Which performance marketing platform is the best? 😉 Are you confused…??? 🤔
I’m going to show the DIFFERENCE b/w Affise & Tune (Step-By-Step)
In Short: If you want to know Affise Vs Tune which one is better? 🙂 then you’ll love this guide.
Let’s get started: 🤗..🤗..🤗
In recent years, performance marketing has become one of the most popular forms of marketing. Its immense popularity has given rise to various performance marketing platforms.
While there are a lot of platforms available on the internet, some platforms like Affise and TUNE (HasOffers) have earned their reputation by offering some really impressive features and results.
Affise vs TUNE (HasOffers) 😉
Before we compare both platforms, let us review both of these in brief:
Affise is a performance marketing platform that enables businesses to easily track, analyze, manage and optimize all their advertising campaigns in a single place. The platform has more than 1000 customers, located in more than 104 counties.
It is a SaaS-based solution that enables users to take complete control over their marketing campaign, budget, and even spending. The platform is specifically designed to help advertisers, agencies based on CPA networks, and marketing professionals.
Affise – Features Review
The features offered by Affise can be broadly categorized into four categories:
Affise offers a clean dashboard UI compared to other performance marketing platforms. Users can easily customize the dashboard to keep track of various analytics such as the number of clicks, sales figures, view real-time statistics of your marketing campaigns amongst many more.
Based on your preferences, you can smartly target your campaigns using various preferences such as locations, cities, zip codes, language, and device, etc.
If you are working on multiple campaigns concurrently, this is a useful feature. Affise lets you set a budget for your marketing campaigns. You can predict your budget and the platform will automatically hold the campaign within the defined budget with the Pay-Per-Conversion strategy.
Multicurrency support is something only a few platforms offer. Affise is one of the best platforms if you want flexible payouts or want to work with multiple currencies.
Affise offers user to view their data with more than 50 breakdowns. This helps businesses identify and analyze the things that are most important to them. You can also compare all your reports which will help you to make better decisions and help you to optimize your strategy.
CPAPI is a tool developed by Affise themselves. It offers superior automation capabilities when it comes to the automated offer pulling process. With 160+M offers from more than 100 of integrated sources, Affise automatically synchronizes all offers to their servers so you can easily find one.
Advertisers and marketers lose more than $560 billion every year due to online fraud. Affise works with some of the best fraud detection tools such as FraudDefence, Forensiq, FraudScore, and FraudShield. They also help users optimize their Conversion Rate using various technologies and a combination of AI smart links.
Another reason why Affise is so good is the ability to customize and create workflows and processes. This can be attributed to the fact that the platform has a feature-rich API with support for third-party tools. Integrating Affise with custom solutions is a fairly easy task.
The platform also offers access to a wide range of Business Intelligence tools that offer real-time tracking capabilities.
Affise currently offers two plans: A Scalable Business plan and a Custom plan. The platform also offers a free 30-day trial. They work on a monthly subscription basis.
Read more about this performance marketing platform in this Affise Review.
TUNE (previously Hasoffers):
Like Affise, TUNE is a performance marketing platform designed to help advertisers as well as people who run an affiliate network. Based out of Seattle, United States, they offer services across all digital marketing channels such as an app, mobile, and desktop.
Used by various advertising networks, marketers, and affiliates, TUNE is really easy to use and helps users develop campaigns in just a few minutes. This is one reason why TUNE has gained so much popularity across desktop and mobile networks, with thousands of publishers.
TUNE – Features Review:
Where there a ton of features provided by TUNE to make the most of your business, here are some of the main features that make TUNE invaluable:
Next Level Offers and Tracking:
The platform lets you track your conversion using several tracking methods such as SSL tracking, post back URLs, picture tracking, and many more. Using the same tool, you can also limit the number of conversions.
TUNE offers the ability to customize your targeting process, meaning you can make the most of your campaign by targeting it to customers based on parameters such as browsers, devices, location, and many more. The best thing about custom targeting is that TUNE enables users to create rules based on their preferences apart from predefined rules.
You can easily track the performance of your existing sales funnels and even trigger payouts based on certain events such as the number of clicks. You can also choose to hide sensitive information in your tracking links.
TUNE also offers the ability to add XML feeds and add image banners to all your offers. This way, you can be more creative with your campaign and reach out to more customers. Also included is the feature to automate certain tasks based on triggers which can be customized extensively.
Compared to other performance marketing platforms, TUNE works across various platforms including both Desktop and Mobile. The Network Dashboard feature allows users to view all relevant stats about their network in real-time on mobile devices. Users can also view, manage or track offers using their Publisher Mobile App.
TUNE offers various tools to view reports about all your campaigns in real-time. You can also customize the dashboard to view all the important metrics about your campaign. Users can also modify conversion status, schedule automatic report generation, and even save reports.
TUNE’s detailed network logs allow businesses to take an in-depth look at the result reports and search features of their event tracer tool. They also have a Fraud prevention technology that makes sure none of your affiliates create fake sales for commission.
Some of the ways they prevent fraud are by asking sign up questions, phone verification, affiliate link blocker with support for third party fraud detection tools.
Handle your payments easily:
If you are an advertiser, you can easily summarize all your earning and even quickly generate invoices. You can also set up automatic invoice generation so even if you forget to generate one manually, you don’t miss out.
Scaling up is easy:
Unlike other performance marketing platforms, TUNE offers free sign up. Users only need to pay a monthly fee based on the features they need. You can easily scale up your existing subscription based on the volume of traffic you receive.
TUNE has different pricing depending on how you want to use the platform. It also offers a free 30-day trial for all plans except their custom plans
They offer 4 plans for advertisers
- Bootstrap: $499 per month
- Startup: $879 per month
- Scale: $ 1,500 per month
You can opt for a custom plan depending on your needs.
TUNE currently has 2 offers for networks:
Enterprise: $799 per month
If the Enterprise plan does not meet your needs, you can contact TUNE for a custom plan which can be customized to your requirements.
What is Performance Marketing?
According to the Performance Marketing Association, performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead, or click.” So, instead of paying for the whole process, users pay only for the action that has helped their business.
How To Choose the Best Performance Marketing Platform?
If you want to track and analyze various aspects of your marketing strategy, you will need a performance marketing platform. Some of the metrics these platforms keep track of include clicks, data leads, bounce rate, and conversion rates among several others.
It doesn’t matter if you are an affiliate or a marketer, these platforms will help you make informed decisions based on your campaign’s performance. Businesses can easily decide if a particular strategy is working for them or giving them expected results. A performance marketing platform will help any business irrespective of its niche.
Affise vs TUNE, what to choose?
Now that we know what both platforms have to offer and their pricing structure, let us compare the two based on various parameters:
Affise is based on the Pay per conversion model, which means you can cut down on additional costs that click-based models such as TUNE incurs. That, paired with the fact that Affise offers far more features compared to TUNE makes it a better choice.
In case you are wondering what features Affise has to offer that TUNE doesn’t include, here’s a feature-wise comparison between the two.
Clearly, Affise has superior customer support amongst the two, and also offer a free onboarding package.
If you are looking to scale your business, here’s a side-by-side comparison between the two.
WINNER: In Affise Vs Tune (Tune is the clear winner)
Affise vs TUNE – Conclusion
Advertisers and marketers need a robust performance marketing platform that will help them increase their ROI. While both Affise and TUNE are great tracking solutions, the technology and features offered by Affise are way ahead of TUNE.
Moreover, since Affise is a pay per conversion platform, they will help you drastically cut on costs associated with your marketing strategies. If you are still unsure about which platform to use, give them a try since both of them offer a free 30-day trial.
While Affise also offers some great features, we personally found Tune to be better among the two.