It’s almost everyone’s desire to boost their conversation rates irrespective of what their business is all about. Times have changed and users need more than just your content to read or watch.
You need to personalize the information and deliver relevant data in real time via calculator, quiz, recommendation or chatbot.
But how to actually achieve it and what’s the best way? No worries, we’ve got you. Outgrow is one such platform which helps you generate greater leads, website engagement and conversion rates. 😉
In this Outgrow review we will be rating the platform on a number of factors including offered features, pricing & plans, templates, resources, case studies customer support along with pros and cons.
What is Outgrow?
Outgrow was founded in 2012 by two Wharton tech experts Pratham Mittal and Randy Rayess, with its headquarters in New York. It is an online survey and marketing software which lets you create highly engaging, creative and interactive content like quizzes, assessments, polls, surveys and calculators.
Some of the achievements accomplished by Outgrow are; they have been awarded Best Innovation Award (The Social Tools Summit), Most Innovative Marketing Tech (CMO Midmarket Boardroom Events), Top 10 eCommerce products of all time, etc.
The platform specializes in creating value driven cost estimators, Savings/ROI calculators and various other online interactive content. You can design them through an easy to use drag and drop builder and custom managed services.
Great specs come with an expensive price tag, right? No, not at Outgrow. You can start making use of the platform’s functionalities to its full capabilities at just $14 per month when billed annually. Let us discuss the key aspects of the platform in detail.
Getting started with Outgrow
Creating an Outgrow account merely takes a couple of minutes and is a super easy procedure. Follow the steps given below to register yourself on the platform.
- Go to the Outgrow’s Sign Up page by clicking on the “free trial” button present at the top right corner of the home page.
- You can do either of the following; provide a valid email ID and click on the “Get Started” button or use Facebook, Google or LinkedIn credentials.
- Set up a password for your account, provide your company name and a URL where you’d want to host all your Outgrow content. Click on “Get Started” once you’re done filling all the required fields.
- You will receive a verification email on the registered email address. Verify your email by clicking on the embedded link and you’re good to go.
The platform offers tons of functionalities relevant to lead generation and site engagement. Let’s discuss the key aspects of Outgrow in a little detail.
Tools To Boost Your Marketing
Outgrow offers tools for effective brand marketing which includes Numerical Calculators, Assessments, Outcome Quizzes, Ecommerce Recommendations, Chatbots, Surveys and Polls.
The calculator supports multiple format questions depending on your use case. You can incorporate any of the types; Single Select, Multi-Select, Opinion Scale, Date & Time Picker, Drop Down, Text Input, Text Area, Numeric Slider, Rating and File Upload. 😊
You can create calculators on various logics including mathematical, scientific, financial and advanced formulas. Some of the available formulas include basic mathematical operators, max and min functions, If statement, If statement with AND, If-Then-Else, Nested If, round function, log function, power and sort function.
Graded quizzes or commonly referred to as assignments can be quickly designed and in two formats. You can choose either of the two; Single Select or Multiple Select questions.
You also have permission to decide whether the final answers will be displayed after the quiz submission or not along with the messages on correct and incorrect responses. Another functionality that you can add to the assignments is a countdown timer.
You can specify the time limit in seconds, in case the user does not select any option, the question will be skipped. The Randomization feature ensures that every time the sequence of the questions in the quiz will be different.
You can create interactive quizzes and can customize them using Outgrow’s user-friendly platform. For every quiz, each outcome has a unique results page. You can map the final results according to your workflow.
You can use chatbots and use them in your favor. Not only are they available 24/7 but stores your visitor’s lead information, gathers follow up data by segmenting and analyzing factors like geographical location, responses, etc. 😍
It is the conversion rates on lead generation that decides whether the campaigns are being a hit or a miss. To ensure greater conversions you can add offer-based lead generation forms after the results page, on the welcome page/ landing page or after the questionnaire but before the results page.
This feature enables you to get recommendations or opinions from your audience for your products or services. Contents like this give you user perspectives, insights in what they prefer, demands, feedbacks and requirements.
Giveaway contents are one of the most engaging and interactive content on the internet. You have higher chances of conversions by letting the autopilot handle reward schemes. 😚
The feature lets you offer recommendations by filtering a wide range of products and services. Some of the ecommerce integrations supported by Outgrow that can be added to your quizzes are Stripe, Magento, Shopify, etc.
The platform lets you create and promote personalized content pieces via multiple embed options. The embed types offered by Outgrow are full page, in page, popup, chat, greet bar, floater, sidenote and custom.
Outgrow Pricing & Plans
The platform offers paid subscription plans at various tiers so chances are you’ll get the right one for you. From freelancers to startups to enterprises, different business levels have different pricing plans. You have the benefit of a 7 day free trial period. The two billing options are monthly or annually, with payments made upfront for the term.
Free Forms & Surveys
You can access this plan without any cost, yes at $0 per month. Some of the functionalities available to you are one content type, 1,200 leads per year, four content pieces, one user, one layout, standard integrations, standard access to custom branding and support docs. 😇
You can avail it for $14/month for three content types, one user, standard integrations, 12,000 leads per year, standard access to custom branding, default layouts and five content pieces.
The package costs $25 on a monthly basis and supports seven content types,up to 12,000 leads per year, one user, support docs, and six content pieces.
The plan can be bought for $95 for a month and comes with eight content types, 90,000 qualified leads per year, unlimited content pieces, three users, all standard & default layouts, full access to charts, table & graphs with SMB offer, full access to formula & logic jump, standard access to analytics & tracking, basic support, etc.
You can avail the Business plan at $600 per month and access the full suite of Outgrow tools which includes all the types of content types, 600,000 leads per year, unlimited content pieces, 10 team members, all premium, standard and default layouts, advanced integrations, full access to formula & logic jump, advanced access to analytics & tracking and priority support.
It costs $55 per month and you get access to the eight content types, 12,000 leads per year, 6 content pieces, one user, etc. 😉
You can get the quoted price by contacting the sales team and in addition you get access to the following features. Account manager, extra users, customer templates, single sign-on, API access, consulting, team training, manager clients accounts, segment client reporting, multiple integrations accounts, naive integrations accounts, custom integrations on request, accessibility and save progress.
Outgrow Use Cases
Multiple companies of all sizes have been using Outgrow for years and the numbers show. With a maximum of over 248K visits, more than 82K generated leads and 33% as conversion rate, their stance is pretty clear on whether their services are worth it or not. Business like Golfavenue, Inventrom, Sisu, Venturepact, Baroes, Masculine Style, Get Paid For Your Pad, Tag Livros, Macroscape, Etc.
The platform supports tons of third party softwares and makes it super easy for you to add and sync these integrations with your Outgrow account. Some of the available integrations are as follows; Salesforce, Mailchimp, Hubspot, Aweber, Sendlane, Drip, Unbounce, Getresponse, Intercom, Slack, Pardot, Zoho, Listrak, Infusionsoft, Eloqua, Google Sheets, Autopilot, Constant Contact, Webhooks, Dropbox, Zapier, etc.
Pros and Cons
- Affordable & Beginner Friendly – The platform has easy to use, intuitive and simple dashboard workings. You can opt from any of the standard plans or customize one according to your requirements. You also have access to the free plan with basic functionalities.
- Interactive Content Templates – The platform provides tons of premade templates to choose from which can be personalized and optimized with customizable layouts.
- No Technical Knowledge – You can create any calculator/ tool using pre written codes.
- Tons Of Integrations – Outgrow lets you integrate your account with a number of third party apps including email marketing tools, customer relationship management and other services.
- Limited Customer Support Options – Although feedbacks related to Outgrow customer services are very positive, they do lack when it comes to phone call support.
- Advanced Features On Higher Paid Plans – Even though the platform offers a free plan, it is not enough to help you or your business out since they lack the majority of tools and resources.
Outgrow Contact Support
The platform provides an in-depth and wide library of articles on help center, FAQs, blogs, podcast, newsletters, webinars, eBooks and academic courses.
You contact the Outgrow’s support team via live chat option on the website and email. Though the plan you have purchased makes all the difference, nonetheless even the free plan has customer support.
Yes, you can embed the content by meta descriptions, keywords, and SEO titles.
Interactive content is immersive and engages your audiences by making them perform some sort of action. It adds value to the consumer by receiving real-time and accurate results which can be delivered via quiz, giveaways, polls, etc.
Some of the features that can be accessed are as follows; customizing the events of Facebook pixel, Google analytics, Google tag manager, Marketo pixel, etc.