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Kajabi Vs Thinkific (Comparison): Which One Is Best For You?


Many platforms are available in the market that helps us to design and sell courses.

Thinkific and Kajabi, both platforms main purpose is to allow the user to create, design, market, and sell the course.

But there are some differences, So Let’s Compare, Kajabi vs Thinkific, (Which One Is The Best?)

😍 What is Kajabi?


To design and sell the course we have an absolute masterpiece which is Kajabi and one can create and market the course without having any experience or knowledge in coding skills.

If you want to become a coach or trainer means Kajabi is the best place and with just a few simple clicks you can create a course with ease. 

The elements that are available to build a course are very impressive so that you can focus on the content more.

If you have more creativity and passion towards content creation then Kajabi is there without any tech issues you can market and sell all your online courses as you wish. 

⭐ Pros and Cons of Kajabi


  •  Easy user interface
  • It is an all-in-one solution
  • Set-up is simple as it is fully integrated
  • The payment structure is simple & easy
  • Create email marketing campaigns
  • Allows to build beautiful landing pages
  • It has a mobile app
  • Track all your business and sales activities
  • Promote your course based on the audience preferences
  • One can manage, scale & optimize the business
  • Free trial offer is avaialable to enjoy for 14 days


  •  Expensive prices to invest
  • No major drawbacks

😍 What is Thinkific?

There is another platform that allows you to design, promote, and sell online courses is Thinkific and even it is also considered a masterpiece among the list because it is one of the best online training platforms.

Thinkific Review

It comes with various tools that help in designing as well as marketing your online course. Yes, many entrepreneurs across the world are choosing Thinkific to run their businesses smoothly and successfully. 

It has a record of many creators choose to sell courses with Thinkific and on the other side, millions of students learn the courses on this online course platform.

More than 160 countries are choosing Thinkifc to earn more income and from this, we can consider that Thinkific satisfied both ends creators as well as students. 

🔅 Pros and Cons of Thinkific 


  •  Easy user interface
  • Flexible options to create the course as they want
  • Zero transaction fees
  • The free plan is available for 14 days
  • Pricing plans are affordable
  • Create unlimited courses and get unlimited students
  • Allows integrations to third-party apps
  • Gives access to create assignments & exercises
  • Provides certification to the students as an achievement
  • Drag and Drop builder option is available
  • Designing and customization the site is easy
  • Customer support is great and provides excellent security
  • Can integrate with Zapier


  •  The free plan has limited features
  • Lack in conducting Live workshops
  • In the pro version, only one can experience all features
  • Conduct live sessions only in Zoom

✅ Features of Kajabi vs Thinkific 

The list of main features is mentioned here to identify the spots on which platform is best suitable for your business. These features make it easier to think and have a closer look at how it brings more sales for your businesses. 

🤗 Kajabi Features

Kajabi has various features and here is the list that you’re going to explore all of them when you pick for your business. 

Available Products 

One can create and sell online courses, membership sites, and many more digital products as you want without any limitations.


All you need to do is just share your knowledge by providing training to the students with the help of its product generator. From this, you can create courses rapidly without having any knowledge of technical elements. 

The biggest advantage of Kajabi is it allows you to create, publish, and sell digital products. When you have Kajabi with your means, you can mainly focus on creating content and so you can deliver the product with just a few clicks. 

Website Builder 

Kajabi Websites

In order to grow your business across the world means, you have to create a website and Kajabi gives access to create a website for your business as you want.

It has a wide range of themes, templates that suit any niche and it will no take so much time for the creation of a website. 

Even the domain customization process is easy at Kajabi and so the world can recognize your business. Creating a website at Kajabi is not a difficult task, so now you can comfortably concentrate on how to deliver the course to your learners.

Many course builders are likely to choose Kajabi because of this feature and on the other side, the drag and drop page builder option allows you to design the site as you want.  

Payment Facility 

Kajabi integrates with various payment applications such as Stripe, PayPal, and many other apps. Now, you don’t need to bother about the security of the payments too, as they are the most trusted payment apps and globally recognized.

It has one-time payment options and one-time upsells so that it doesn’t cut any extra payment for getting more profits. 

Email Marketing Automation

 Email Marketing Automations

Email marketing campaigns play a crucial role in the development of your business. So, create email campaigns as Kajabi offers different templates that look more professional, and all you need to do is just choose for your requirement, add content, and send it to your audiences. 

Even you can create flexible emails according to the audience behavior, which means you can send automated emails, generate and send emails according to the occasions, etc. to your potential customers.  

No matter whatever the email may be, you must create the content on point and it should be understandable by your audiences. 

The visual editor option at Kajabi is a great additional feature as it helps to customize & preview your emails. From this, you can check how the email looks like and send them to your audiences.

The only thing you have to remember is that the email must be simple and attractive so that the audience can open it from their inboxes.

Create Landing Pages 

When you have an attractive landing page, then automatically audiences come to your website. At Kajabi it is easy to create attractive landing pages for your website and just choose the theme and proceed to customize it.

To create landing pages at Kajabi, one should not require any skills and moreover, it saves time & effort. 

 It gives more freedom to design the layouts from considering each layout and section of your website. The best thing is it is compatible with any device, and also one can connect the landing pages to your email marketing purposes.

Sales Funnels or Pipelines 

Kajabi Pipelines

The process of optimization, automation, and scaling the business is simple with Kajabi and it takes only a few minutes.

Use Kajabi’s framework option as it helps in bringing more audiences to your business and connect with all your operations like slaes& marketing to different funnels. 

The pipelines at Kajabi are discovered by Kajabi’s team as these are undoubtedly high-converting funnels that bring more sales to your business. Select blueprint, launch the funnel, and start getting sales as the whole process is simple. 

Analytical Reports 

Knowing how your business is working is very important because from this we can develop new strategies that work out for the business. So, Kajabi provides deeper insights and metrics of your business to track everything from sales, revenue, etc. 

Along with sales insights, it provides subscription rates and students progress to get to know how they are performing. Even you can get to know which pages are working and which one is not.

Now, based on these reports you can do changes and increase your subscription rate. 

👉 Thinkific Features

For creating a course, you must need some elements and at Thinkific we can see that there are so many elements. The features that are available at Thinkific will help you out to design, market, and sell the courses.

You don’t need any coding skills to perform all these activities as it helps you to host the course in video format. 

Website Builder

Creating a course and website at Thinkific is an easy task as it offers various themes, and just pick a theme for your niche requirement.

Thinkific Website Builder

The Thinkific’s website builder feature allows you to design and customize the course to look more attractive and along with that provide information with the clear details of the course.

It means add curriculum, course info in a brief, and many more where the visitor can understand more about the course. 

The customization process is simple, just choose the theme and manage the website pages. You can create a new website on Thinkific or else have a website that means you can link it to Thinkific. Even non-coding skill users can manage to create a website that tends to bring more leads and sales.

When you add a call to action button, FAQ page, about page, the audiences pay more curiosity to know more about the details of your course.  

Marketing the Courses 

Thinkific Promote Courses

Creating a course is not enough, you have to promote it to get more sales that result in the increase of subscription rates. In order to do this, Thinkific offers various marketing tools to promote your courses and the people recognize it and visit your business from across the world. 

To attract the people, you have to provide a free trial option or free tutorials, and also provide some affordable pricing options with secured payment systems. Also, it allows you to provide an option to accept the payments in different currencies and cards. 

The affiliates play a crucial role in promoting the courses, and for them, it is good to reward some amount. Analyze the course how it is working by its metrics and Thinkic provides complete analytical reports of your course.

Create email marketing campaigns and send them to your right audiences and also increase your email lists by sending emails regarding the upcoming projects and events, and many more. 

Even Thinkifc can integrate with other marketing tools so that you can promote your course worldwide. Overall, Thinkific is a platform where you can get many things that are required to make your business into a brand.

So, that you can focus more on course delivery, and if you have passionate to become a mentor means proceed to start building a course at Thinkific. 

Offer Great Support to the Learners 

Support Learners - Thinkific

Your work is just not only to design the course but also you have to provide support to the learners. Creating a course with valuable information really helps the students to learn and increase their skills.

So, first, build a healthy learning environment and the learners get interested to complete the course. Provide coaching in the most understanding and simple methods, as it really helps the students to grab the concepts. 

Conduct quizzes, assessments to know what your learners study and stay up-to-date with their progress. From this, you can assist the students to improve their weaker areas and also provide encouragement by rewarding or grading them with points based on their performance. 

🎁 Kajabi vs Thinkific Pricing Plan 

Thinkific vs Kajabi has different paid plan structures and let’s know more details of individual plans and their features according to their plans. 

✨ Kajabi Pricing Packages 

Kajabi Pricing

Kajabi offers a 14-day free trial offer for the users and coming to the paid versions 

The Pro version costs $399/month and $319/month if you pay it annually. In this version get the features like 

  • 100 products and Pipelines
  • Unlimited landing pages and email marketing campaigns
  • Contacts up to 100,000
  • Active members up to 20,000
  • Admin users are 25 and can manage 3 websites

Along with this, you can enjoy Kajabi university, no transaction fees, Webinar & event sessions, ready-to-use templates are available, various assessments, one activation call for the customers, Chat support is available at any time, offers advanced automation with code editor and affiliate program. 

The most popular plan growth version price is $199/month and $159/month if you choose the annual payment structure. 

  • 15 products and pipelines
  • Create unlimited landing pages including email marketing campaigns
  • Contacts up to 25,000
  • Active members up to 10,000
  • Allows to manage one website with 10 admin users

Additionally, get everything in the pro version except the code editing option. 

The basic plan costs $149/month and $119/month for yearly billing. 

  • 3 Products and pipelines
  • Get 10,000 contacts & 1000 active members
  • Only one website and one user can handle
  • As usual unlimited landing pages and email marketing campaigns

Get everything that is available in the growth version. 

⚡️ Thinkific Pricing Structures

Thinkific pricing structures

It offers a free version which is for test-drive purposes but the point to mention is that it offers very few features compared to paid plans. This free version is given an idea of what exactly it provides and the features available are 

Core features include limitations in course creations, unlimited students, email support service, quizzes, and assessments, history of the content, which gives immediate access to the funds. 

The basic plan costs $49/month and $39/month for the annual billing structure. It is the plan more suitable to launch the first course and in this get everything in the free plan plus unlimited courses, coupon codes, Affiliate reporting option, custom domain, can integrate with email marketing platforms, Zapier integration, student enrollments & exports manually, and an App store. 

The Pro version which is perfect for online course creator business costs $99/month and for annual billing $79/month.

Get all the features that are available in the basic features including two admin accounts for a website, five-course authors, private or hidden courses, offers advanced course pricing options, memberships, certificates, bundles, assessments, communities, live sessions via Zoom, priority customer support, and advanced customization options. 

The premier version price is $499/month and for yearly billing $399/month as it is more suitable for those who want to create an online education empire. In this version, get all the features of the Pro plan and also get to manage the site admins up to 5, 15 group analysts, 50-course authors, Single sign-on with onboarding package, and also it provides unlimited growth packages. 

The best part is it offers a 30-day money-back guarantee and it is risk-free to invest in any plan. 

💝 Customer Reviews – Kajabi vs Thinkific 

The course creators of Kajabi vs Thinkific have shared their experiences on how online education worked on these platforms. They shared all positive responses and said it really helps in the increase of the income.

Their feedbacks give total detail on how Kajabi and Thinkific are the best platforms to create and sell online courses. You can see the below pictures of the customer’s reactions and witness the words what they said actually. 

Kajabi Customer Reviews 

Kajabi Customer reviews

Thinkific Customer Reviews

Thinkific Customer Reviews

🔥 Bottom Line: Kajabi Vs Thinkific 

The two online training sites are providing the same services based on what the online business needs but there are some sorts of different elements and features.

If for you it is difficult to choose the best one for your business means, go with the main requirements to reach the goals and the biggest differences between them are mentioned below. 

Select Kajabi if:

  • An all-in-one solution for marketing purposes
  • Worth to invest even though it offers high price
  • Offers unlimited hosting services
  • Create unlimited courses and get enrollments of unlimited students
  • More suitable for marketing than creating or designing the course
  • Integrates with other applications
  • Zero transactional fees and no extra costs

Select Thinkific if:

  • The free version is available with limitations in features 
  • Build, promote, and sell the courses
  • Customization of the course is a simple process
  • The drag and drop builder option allows the courses to design as you want
  • Provide evergreen training services in the video format
  • Create email marketing campaigns
  • Provides more safety and security next level to you and your learners during the payment process
  • More focuses on designing the course
  • Limited marketing capabilities but can integrate with different marketing tools
  • Offers a constant contact support

😋 FAQs about Thinkific vs Kajabi

🤞 Is Kajabi or Thinkific which one is better to pick?

Kajabi is a platform where you can market the products and if your main intention is to provide great quality content and training means Thinkific is the right choice. Kajabi is more favorite one as it is an all-in-one solution and it is more suitable for marketing the products.

✌️ Do Kajabi and Thinkific offer any integrations?

Yes, both Kajabi and Thinkific allow integrations to other apps, so one can integrate to any app they want. If we take an example, Thinkific does not market the products like Kajabi, so you can integrate any marketing tool to Thinkiifc and promote your courses.

👊 Which one is the best platform to host the online courses Kajabi or Thinkific?

Thinkific is the right one to deliver and host the courses but there is a lack in not having a mobile app like Kajabi. Yes, Kajabi is more suitable for marketing and selling digital products and the advantage is it has a mobile app where you can connect with students on the go.

👍 Which one among Kajabi and Thinkific offers a better student experience?

Thinkific is the clear winner without having any second thought as it mainly focuses on delivering the course to the students.

Written by

Ryan Robinson

Ryan Robinson is a web content specialist who loves to write on new Technology, Digital Marketing & Internet. Ryan work has appeared in a wide range of publications in Online Media Coverage for Digital Companies Like: Wondershare, NordVPN.

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