Looking for ZoomInfo Alternatives that are right fit for your sales workflow? 📊
If yes, you’re in the right place. ✅
In this guide on the Best ZoomInfo Alternatives, we explore trusted platforms that help sales and marketing teams discover accurate B2B leads, verified emails, and direct phone numbers.
Tools like Apollo.io, Lusha, Cognism, RocketReach, UpLead, and Seamless.ai each solve different problems whether it’s cost, data coverage, compliance, or ease of outreach.
This article compares the best ZoomInfo alternatives in a clear, practical way, helping you understand which tool fits your business needs without overpaying or overcomplicating your lead generation process.
Which ZoomInfo Alternative Is Right for You?
Pick the best tool based on your exact use case 👇
Best overall ZoomInfo alternative for most teams (prospecting + outreach + flexible pricing)
Best for quick contact enrichment and LinkedIn-based workflows
Best for UK & European markets with strong GDPR compliance
Best for fast email lookup and simple lead exports
Best for accuracy-first teams on a predictable budget
Best for real-time prospecting and free lead credits
#1. Lusha 🏆
Lusha is a B2B sales intelligence platform that helps revenue teams find accurate contact data, real-time buying signals, and enriched company insights to improve outreach and deal conversions.
It focuses on giving sales and marketing teams the right data at the right time, rather than just large volumes of contacts.
Lusha provides access to verified business emails, direct phone numbers, job roles, industries, and company details, all enriched automatically inside your CRM.
Key Features of Lusha ✨
- Verified B2B Contact Data: Lusha provides access to a large database of verified business emails and direct phone numbers, helping sales teams reach real decision-makers instead of outdated or generic contacts.
- Real-Time Buying Signals: The platform tracks intent signals such as job changes, hiring trends, funding updates, and technology adoption, allowing teams to reach prospects at the right moment.
- Automatic Lead & CRM Enrichment: Lusha enriches CRM records in real time with missing fields like job titles, company size, industry, and contact details, keeping pipelines accurate and sales-ready.
- GTM Automation & Workflows: It automates tasks like list building, de-duplication, scoring, routing, and CRM updates, reducing manual work and improving team productivity.
- Strong Compliance & Data Privacy: Lusha is GDPR, CCPA, and SOC 2 compliant, making it a trusted option for global teams that need accurate data without privacy risks.
Pricing Plans of Lusha 💰
- Free Plan ($0): Best for individuals who want to test Lusha with limited credits and basic contact discovery.
- Pro Plan ($22.45/month, billed annually): Ideal for small teams needing more credits, CSV enrichment, and shared usage at a low cost.
- Premium Plan ($52.45/month, billed annually): Suitable for growing sales teams that need higher credits, advanced analytics, and deeper intent signals.
- Scale Plan (Custom pricing): Built for large teams and enterprises requiring custom credits, advanced controls, CRM enrichment, and dedicated support.
Pros & Cons of Lusha 🎯
| Pros | Cons |
|---|---|
| High accuracy for direct phone numbers and emails | Credits can run out quickly for phone-heavy outreach |
| Real-time buying and intent signals included | Smaller database compared to ZoomInfo |
| Strong CRM and LinkedIn integration | Advanced features locked behind higher plans |
| Automatic CRM and lead enrichment | Limited analytics in lower-tier plans |
| Built-in GTM automation reduces manual work | |
| Strong compliance (GDPR, CCPA, SOC 2) | |
| Affordable pricing compared to enterprise tools |
#2. Apollo.io
Apollo.io started as a prospecting database but has now evolved into a complete sales execution platform.
It’s not just a tool for finding emails, it powers your entire sales workflow from the first search to the final follow-up.
Apollo.io provides access to a massive B2B database with millions of verified contacts, plus a full suite of outreach tools including email sequences, a dialer, AI writing features, intent signals, pipeline tracking, and detailed analytics.
Key Features of Apollo.io 🌟
- Large B2B Contact Database: Apollo.io offers access to millions of verified B2B contacts, including emails and phone numbers, making it easier for sales teams to find and reach decision-makers quickly.
- Advanced Search & Filtering: You can filter prospects by job title, industry, company size, location, and intent signals, which helps create highly targeted lead lists with minimal effort.
- Built-in Email Outreach: Apollo.io includes native email sequencing and tracking, allowing users to run outbound campaigns directly from the platform without relying on extra tools.
- CRM & Sales Tool Integrations: The platform integrates smoothly with popular CRMs like Salesforce and HubSpot, ensuring lead data stays synced across sales workflows.
- Cost-Effective Pricing: Compared to ZoomInfo, Apollo.io is more affordable and better suited for startups and mid-sized sales teams looking for strong value without high costs.
Pricing Plans of Apollo.io 💰
- Free Plan ($0): Best for beginners who want to explore Apollo with limited credits, basic prospecting, and simple outreach tools.
- Basic Plan ($49/user/month, billed annually): Ideal for small sales teams that need advanced filters, CRM integrations, and higher credits for regular outbound.
- Professional Plan ($79/user/month, billed annually – Most Popular): Designed for growing teams that want AI lead scoring, automation, A/B testing, and unlimited outreach.
- Organization Plan ($119/user/month, billed annually): Built for larger teams needing advanced security, custom reporting, unlimited workflows, and enterprise-level control.
Pros & Cons of Apollo.io 🚀
| Pros ✅ | Cons ❌ |
|---|---|
| Large and constantly updated B2B database. | Phone number accuracy varies by industry. |
| Powerful email automation and sequencing tools. | Learning curve for advanced automation. |
| Built-in CRM with activity tracking and reporting. | Some features locked behind higher tiers. |
| Strong LinkedIn automation and enrichment tools. | Email warmup not as robust as dedicated tools. |
| Excellent integration support with CRMs and outreach tools. | |
| Affordable compared to most enterprise data tools. |
#3. Cognism
Cognism is a B2B sales intelligence platform built specifically for UK and European (EMEA) markets. Unlike tools that focus mainly on US data, Cognism provides high-quality, GDPR-compliant contact data tailored for European revenue teams.
Cognism helps sales and marketing teams find accurate decision-maker contacts, especially VP-level and C-suite buyers across the UK and Europe.
Key Features of Cognism ✨
- Strong UK & EMEA Data Coverage: Cognism is known for its deep coverage across the UK and Europe, making it easier to reach senior decision-makers in EMEA markets where many tools fall short.
- Diamond Data® (Phone-Verified Contacts): Cognism’s Diamond Data® includes mobile numbers verified using both human checks and AI, helping sales teams avoid wasted calls and improve connect rates.
- GDPR & CCPA Compliance: The platform is fully GDPR-compliant and scrubs data across multiple global Do-Not-Call lists, making it one of the safest options for European outbound sales.
- Buyer Signals & Intent Data: Cognism provides real-time buyer signals that help teams identify when prospects are more likely to engage, improving timing and relevance of outreach.
- High Data Accuracy for EMEA Teams: Compared to many competitors, Cognism consistently reports higher accuracy rates for European contact data, which leads to better-qualified pipeline and more productive sales activity.
Pricing Plans of Cognism 💰
Cognism follows a custom pricing model based on your business needs, team size, and data requirements. There are no fixed public prices. Instead, you choose a package and add-ons based on how your revenue team works.
All plans include onboarding, training, and customer support, with no hidden platform fees.
- Grow Plan:
Best for teams that need reliable contact and company data, including phone-verified Diamond Data®, to prospect confidently in UK and EMEA markets. - Elevate Plan:
Built for advanced sales teams that want intent data, buyer signals, and deeper intelligence to prioritize in-market accounts and increase conversion rates.
Pros & Cons of Cognism 🚀
| Pros | Cons |
|---|---|
| Excellent UK & European contact data coverage | Pricing is higher than many ZoomInfo alternatives |
| High phone number accuracy with Diamond Data® | Less suitable for US-only sales teams |
| Strong GDPR and privacy compliance | No self-serve pricing transparency |
| Better connect rates compared to ZoomInfo in EMEA | Requires demo-based onboarding |
| Access to VP and C-level decision-makers | |
| Buyer intent signals improve outreach timing | |
| Trusted by thousands of scaling European businesses |
#4. RocketReach
RocketReach is a contact intelligence and email lookup platform that helps sales, marketing, and recruiting teams find accurate emails, phone numbers, and social profiles of professionals worldwide. It focuses on high deliverability and real-time verification, so outreach reaches the right inbox.
With access to 700M+ professional profiles and 60M+ companies, RocketReach supports global prospecting across niche job titles and industries.
Key Features of RocketReach ✨
- Highly Accurate Contact Database: RocketReach offers one of the most accurate contact databases, with verified emails delivering 90–98% deliverability, reducing bounce rates and wasted outreach.
- Real-Time Email & Phone Verification: Every search is checked in real time using AI, human verification, and user signals, ensuring data stays fresh and reliable.
- Advanced Search & List Building: You can target prospects by company, industry, role, location, and more, making it easy to build focused lists in minutes.
- Autopilot Outreach & Automation: RocketReach Autopilot keeps prospect lists updated and supports follow-ups, helping teams maintain momentum without manual work.
- Built-In Messaging & Integrations: Send emails directly from RocketReach using templates or AI writing, and sync data with tools like Salesforce, HubSpot, and Outreach.
Pricing Plans of RocketReach 💰
- Essentials Plan ($33/month, billed annually): Best for individuals focused on email-only outreach with unlimited emails and basic exports.
- Pro Plan ($75/month, billed annually): Ideal for professionals using both email and phone outreach with higher exports, integrations, and Autopilot support.
- Ultimate Plan ($175/month, billed annually): Designed for teams that need large-scale prospecting, advanced automation, intent data, and deep CRM integrations.
- Custom Team Plans (Starts at $6K/year): Built for growing organizations needing pooled credits, higher limits, custom exports, and dedicated account support.
Pros & Cons of RocketReach 🚀
| Pros | Cons |
|---|---|
| Very high email deliverability (90–98%) | Limited intent and buyer signal data |
| Large global database with niche role coverage | Phone data depth varies by region |
| Real-time verification improves data freshness | Advanced automation is basic vs enterprise tools |
| Fast list building with advanced search | Reporting and analytics are limited |
| Built-in email sending and AI templates | |
| Easy integrations with major CRMs | |
| Simple UI and quick setup |
#5. UpLead
UpLead is a B2B lead intelligence and data verification platform focused on accuracy-first prospecting. Instead of selling large volumes of unverified contacts, UpLead delivers real-time verified emails, mobile numbers, and intent data so sales teams connect with buyers who are actually reachable.
UpLead combines AI verification, human QA, and real-time email checks to maintain a 95%+ data accuracy guarantee. It’s built for teams that want clean lists, fewer bounces, and faster deal creation without paying enterprise-level prices or dealing with bloated features.
Key Features of UpLead ✨
- Real-Time Email Verification:
Every email is verified at the moment you export it, ensuring high deliverability and reducing bounce rates that can hurt sender reputation. - Large & Fresh B2B Database:
UpLead provides access to 180M+ business contacts, ranked by freshness and continuously validated using AI and human checks.
- Intent Data for In-Market Buyers:
The platform highlights prospects actively researching or intending to buy, helping sales teams prioritize accounts before competitors reach them. - Advanced Prospecting Filters:
With 50+ filters including industry, role, location, technographics, and company data, teams can build highly targeted lead lists quickly. - API & CRM Data Enrichment:
UpLead offers a powerful API and CRM enrichment tools that sync verified data directly into your sales stack for automation and scale.
Pricing Plans of UpLead 💰
- Free Trial ($0 / 7 days): Best for testing UpLead with limited credits and access to verified emails, mobile numbers, and the Chrome extension.
- Essentials Plan ($99/month): Ideal for basic prospecting needs with verified emails, phone numbers, CRM integrations, and monthly credits.
- Plus Plan ($199/month): Suitable for individuals who need advanced filters, data enrichment, technographics, and higher monthly credit limits.
- Professional Plan (Custom, annual billing): Designed for organizations that require intent data, full API access, CRM sync, competitor intelligence, and dedicated support.
Pros & Cons of UpLead 🚀
| Pros | Cons |
|---|---|
| 95%+ data accuracy with real-time verification | Smaller database than ZoomInfo or Apollo |
| Refunds credits for bounced or poor-quality data | Limited advanced sales engagement features |
| Strong intent data for ready-to-buy prospects | Phone data depth varies by region |
| Affordable compared to enterprise sales platforms | No built-in dialer or calling tools |
| Powerful API for enrichment and automation | |
| Clean UI with no unnecessary feature clutter | |
| Excellent customer support and onboarding |
#6. Seamless.AI
Seamless.AI is an AI-powered B2B sales intelligence platform that helps businesses find accurate emails, mobile numbers, and company data in real time.
It researches and validates contact information across more than 1.3 billion business contacts and 121 million companies, allowing sales teams to reach decision-makers faster and with higher accuracy.
Key Features of Seamless.AI ✨
- Real-Time AI Contact Discovery
Seamless.AI researches and validates business contact data in real time instead of relying on static databases. This means emails and phone numbers are fresher, more accurate, and less likely to bounce, helping sales teams connect faster with real decision-makers. - Buyer Intent Data
The platform identifies prospects who are actively researching or ready to buy. By focusing on in-market buyers, sales teams can prioritize outreach, shorten sales cycles, and improve conversion rates instead of chasing cold leads.
- Data Enrichment & CRM Sync
Seamless.AI enriches existing email addresses, phone numbers, and domains into full contact and company profiles. It integrates smoothly with CRMs and sales tools, keeping pipelines updated without manual data cleanup. - Job Change & Prospect Monitoring
Users can track job changes and promotions in real time. This allows sales teams to re-engage prospects at the right moment, update contact details automatically, and uncover new buying opportunities as roles change. - Chrome Extension & AI Research
The Chrome extension lets users pull verified contact data directly from LinkedIn or company websites. Combined with AI-powered research, it enables fast prospecting without switching tools or breaking workflow.
Pricing Plans of Seamless.AI 💰
- Free Plan – Best for individuals who want hands-on experience with Seamless.AI using 50 free credits and basic prospecting features.
- Pro Plan – Ideal for growing sales teams needing daily credit refresh, premium tools, and scalable outreach (contact sales for pricing).
- Enterprise Plan – Built for large organizations with unlimited users, custom credits, advanced security, and dedicated support (contact sales for pricing).
Pros & Cons of Seamless.AI 🚀
| ✅ Pros | ❌ Cons |
|---|---|
| Real-time AI-powered contact discovery with high data freshness | Pricing is not transparent and requires contacting sales |
| Massive database with billions of contacts and companies | Credit limits can feel restrictive for heavy prospecting |
| Strong Chrome extension for LinkedIn and web prospecting | Learning curve for new users due to feature depth |
| Built-in AI research, buyer intent, and job change tracking | Advanced features are add-ons, not included by default |
| Seamless CRM integrations with Salesforce, HubSpot, and more | |
| Suitable for startups to large enterprise sales teams | |
| Strong customer support, onboarding, and training resources |
Which Is Best ZoomInfo Alternative? 👌
ZoomInfo has long been a go-to platform for B2B contact data, but in recent years, the market has changed fast.
Modern sales teams now want more than just data they want tools that help them find, reach, and convert prospects faster, without long contracts, hidden pricing, or heavy enterprise lock-ins.
That’s why several strong ZoomInfo alternatives have emerged, each focusing on different strengths.
Platforms like Apollo.io, Lusha, Cognism, Seamless.AI, RocketReach, and UpLead all aim to solve common pain points such as cost, data freshness, ease of use, automation, lead generation and global coverage.
🏆 Why Lusha Is Winner?
Lusha stands out as the most practical and cost-effective platform for sales and revenue teams.
Unlike ZoomInfo alternatives, which focuses solely on data, Lusha offers a complete solution, combining prospecting, data enrichment, email sequencing, outreach tools and automation in one easy-to-use platform.
With transparent pricing, a user-friendly interface, and powerful features, Lusha is ideal for SDRs, founders, and growing teams not just large enterprises. It provides access to a global database with real-time updates, empowering teams to work more efficiently and effectively.
For those seeking an all-in-one, affordable solution, Lusha is the clear winner.
Conclusion 🔥
Choosing the right ZoomInfo alternative ultimately comes down to how your team sells, how fast you want to move, and how much flexibility you need.
Tools like Lusha, Cognism, RocketReach, UpLead, and Seamless.AI each solve specific problems whether that’s regional data accuracy, compliance, phone coverage, or affordability. For certain use cases, they can absolutely be the right fit.
However, when you look at the complete picture data quality, usability, automation, pricing transparency, and overall ROI. Lusha clearly stands out as the most balanced and future-ready ZoomInfo alternative.
Must Read:
FAQs 💬
Yes, Apollo.io is flexible, affordable, and works well for solo founders and small sales teams.
Yes some do. Apollo and Seamless.AI refresh data more frequently than traditional databases.
Yes. Many ZoomInfo alternatives combine prospecting, outreach, and enrichment in one platform.
Most major alternatives follow GDPR and CCPA, but coverage can vary by region and data type.
Lusha & Apollo give often the best value due to strong data, built-in outreach, and lower cost.
