When an Internet user googles up something they are interested in, they expect to find the information they need in a way that would be easy to read and pleasant to look at.
The UX, or user experience, shapes your website efficiency and turns it from pages filled with code into something that is worth storing on servers. What is more, it makes the time spent by users on browsing your pages worthwhile.
Regardless of whether you are just about to venture into the process of starting your own website or already have one, the following tips on how to boost your pages’ user-friendliness and efficiency may come in handy.
Here is what measures can be taken to make your website appeal to users and be a nice place to stay.
1. Make it simple
Your website design should not be sophisticated: the more elements there are, the less chances you have to attract visitors. If the main page is overloaded with images, banners and other content, it will load slowly, and some of it may even fail to load, which is likely to cause the visitor to leave the page.
Do not use long texts, as they are difficult to read and distract the visitor’s attention. Make the design simple: some graphics to make it look stylish, some catchy statements to refer to what you offer, and links to other website sections. Minimalistic design is often the best option, from both the user-friendliness and stylistic points of view.
2. Keep your audience in mind
As far as web design is concerned, the theme used should reflect what your target audience is. If it’s students, don’t make it too dull. If it’s seniors, psychedelic patterns are not likely to fit. Give some thought to what your demographic is, and adjust the website design appropriately.
3. Choose content wisely
Cheap copywriters are not likely to produce something worth posting, as they focus mainly on keywords and use a wide range of clichés, so such texts are usually skipped. When organizing your texts, make sure there are enough spaces between paragraphs–which should not exceed five lines or so–as texts that look like monolith building blocks are difficult to read.
It goes without saying that in order to boost user experience, you should provide accurate and useful information. When someone starts googling, they have a particular aim, and your goal is to arrange your content in such a way so that it can be easy for them to find the info they have come for.
Another important note: avoid vague texts that convey no message or consist of facts that are known by anyone.
For instance, if your user is interested in what proportions they should use to make cement for construction of foundations, your article about cement should not start like this: “It is widely known that ancient Egyptians used such materials as X and Y to construct the famous pyramids”.
Come on, your visitor has not come here to read about something “widely known”! They need concrete information (pun intended).
4. Don’t forget about the visuals
Even if there is no room for a gallery, adding some pictures is always recommended. They should not take most of the space (unless it’s some minimalistic design in which a single photo is the basic element), as an abundance of pictures makes the page look overloaded with colors and details.
Use images relevant to what you offer, and try to avoid commonly used photos. Many websites use the same photo of a girl working as a customer support member.
Well, it looks boring (I’ve already seen her on a dozen of websites!), and the content that is not unique prevents your page from looking reliable. It makes it look as if you don’t care, while you do. You do, don’t you?
As more people are accessing websites using mobile devices, the need for making your website mobile-friendly is becoming more urgent. Make sure all pages load fast (keep in mind that your visitors have a limited amount of Gbs to spend), and design your menus in such a way so that it is easy to navigate the website.
To reduce load times, choose a hosting provider that operates in your region and is known for great performance.
The last tip is to imagine you are your customer. What would you like to see? What would you prefer not to encounter? And what would you be looking for? Asking yourself these questions can help you improve user experience.