Patience is Key When Developing and Maintaining a Profitable Website
Running a profitable website used to only be for large companies or developers that had a knack for writing. Now with all of the technology available worldwide building a profitable website on nearly any topic is possible. Turning a profit should not be difficult as you only have to cover hosting fees so you can be patient.
There are many WordPress hosting options available. Some of these companies even help you with the design and structure of your site. However, keep in mind that trying to do too much too soon can lead to mistakes in a variety of areas.
A patient approach to grow a website is best as stunts to gain readers can come off as more advertorial than entertaining. The following are areas to stay patient in order to give your site the best chance for success.
Test and Test Again, Then Launch
As a developer you will probably have access to a variety of testers that you use for other projects. These testers are extremely valuable as they can help you debug a site and see things that you might have overlooked.
The layout for a developer and a regular website visitor probably will need to be much different. Do not leave visitors guessing as one wrong guess could lead to frustration and exiting the site.
Launching too early can be devastating to the future of the site if there are bugs and products that are purchased are not delivered. Visitors will give more leeway to an entertainment site than ecommerce so this is important to keep in mind.
Don’t Put Up Mediocre Content
Too many people think that clickbait type articles such as “5 Tips to Look Better With Little Effort” will keep readers coming back. This can be an article to put up if there is nothing else written but keep it to a minimum.
Readers want to be educated, engaged, entertained, or emotionally invested in what they are reading. Finding out which personality type is the worst to be in a relationship with can be entertaining but does not exactly teach anyone things they did not know.
Content does not have to be written as you could run a podcast or condense data into a digital media piece. Varying content can allow you to see what the best type will be to attract the most readers.
Don’t Try To Make The Site Too Broad As Far As Topic Goes
This is a trap that many people fall into when running a website. A marketer or advertiser wants the site owner to publish an article for their brand for a fee. The content should be relevant as this can alienate readers if they feel the site isn’t sticking to its base simply to make a few dollars.
Relevance of the content is something that Google looks into when ranking your site on the search engines for specific terms. Irrelevant content that is obviously paid can lead to both the site and advertiser being penalized due to web spam.
Developing a website is just the beginning of the hard work if you want to make a decent amount of money from the site. Whether you are selling products or simply earning ad revenue from a massive amount of readers patience is going to be key.
People will flock to their favorite website day after day if the content is high quality and consistently engaging. Take the time to reach out via social media to these readers as this can develop a personal connection.
This personal connection will drive reader loyalty as they know their comments and posts on social media will be read by an author or editor. Don’t get impatient and alienate long time readers with a sudden change in content type or website voice as these people will allow you to collect revenue month after month.