4 Key Performance Indicators Every App Developer Needs to Monitor
The overwhelming popularity of mobile apps has created a lot of opportunities for tech entrepreneurs. These days, having a successful app allows a person to make a lot of money. Since there is no recipe to follow when it comes to attempting to build a successful app, many developers are focusing on how to make their programs original.
During the app development process, teams will need to use a variety of things like access rights management tools to make divvying up tasks and restricting access to sensitive information easier. The main thing you need to be worried about once your app has deployed is keeping it reliable and functional.
Studies show that most app error rates are around 12 percent, but they can be much higher if you fail to provide your app with the care it needs.
One of the best ways to monitor your app is by using key performance indicators (KPIs). Read below to find out about some of the most important KPIs you need to be monitoring.
1. The Number of Downloads the App Has Received
When trying to assess just how popular an app is, the first metric you need to consider is how many downloads your app has received. While this will not tell you the complete story regarding how well your app is performing, it is a great jumping off point. If you start to notice that your app download numbers are dwindling, then chances are there are functionality issues that need to be ironed out.
2. The Uninstall Rate
Some developers fail to realize that tracking the number of uninstalls is just as important as tracking the number of new downloads. Usually, a high level of uninstalls will signify the need for change within an app. If an app is glitchy or requires an extensive sign up process, it can lead to people uninstalling it rather quickly.
While getting contact information from a new user is important, you need to do it at a later date. Allowing the new user to get right to interfacing with your app can help you develop a long-term relationship. As time goes on, you will be able to get more and more information regarding who your users are and what they are looking for.
3. Monitoring How Many Users Upgrade to Premium
Among the most popular models used to monetize an app is an upgraded version of a free program. Often times, an upgraded version will come with more features and will be a bit easier to use than the free version. Most app developers remove ads from the premium versions, which helps to make it more enticing for a user.
By monitoring how many users are signing up for your premium version, you can determine whether or not it is a hit. In some cases, you may need to ramp up your marketing efforts to grow this part of your business.
4. The Number of Shares Your App is Getting
While an adequate marketing strategy can help you get the word out about your app, having a presence on social media will usually lead to far more success. Ideally, you want current users of your app to share their experience with people on social media. By closely monitoring how much of your traffic is coming from popular social media channels like Facebook or Twitter, you can surmise whether or not this area of your advertising needs work.
The time and energy invested in monitoring these various KPIs will be worth it in the long run. The information you get from these KPIs will allow you to optimize your app for success.